The Gatorade Campaign by Charis Tsevis is Intensely Refreshing
References: behance.net & mymodernmet
The vibrant and energetic Gatorade campaign by Charis Tsevis celebrates sports icons. Commissioned by TBWA\Chiat\Day, Tsevis did what he he knows to do the best (mosaic illustration), to create a series of visually engaging ads. These prints are full of energy and stamina, which is why they perfectly represent the brand Gatorade and the athletes.
This campaign features sport starts like NBA star Michael Jordan, Brazilian swimmer César Cielo and Olympic gold medalist Usain Bolt. The Greek artist tried to base each concept according to each athlete, which is why he used specific colors and shapes to highlight what each start is known for. He explains, "Saúl Álvarez is the undefeated Mexican boxer and the current WBC Light Middleweight champion...I dedicated all my cinnamon (canelo in spanish) related colors adding some extra green and red lights for underlying the Mexican origin and pride."
The Gatorade campaign by Charis Tsevis is drenched with energy and passion.
This campaign features sport starts like NBA star Michael Jordan, Brazilian swimmer César Cielo and Olympic gold medalist Usain Bolt. The Greek artist tried to base each concept according to each athlete, which is why he used specific colors and shapes to highlight what each start is known for. He explains, "Saúl Álvarez is the undefeated Mexican boxer and the current WBC Light Middleweight champion...I dedicated all my cinnamon (canelo in spanish) related colors adding some extra green and red lights for underlying the Mexican origin and pride."
The Gatorade campaign by Charis Tsevis is drenched with energy and passion.
Trend Themes
1. Mosaic Illustration Campaigns - Businesses can invest in mosaic illustrations to create visually engaging ads, as seen in the Gatorade campaign, to build a strong brand image and celebrate their icons.
2. Athlete-centric Advertising - Businesses can create athlete-centric ads, like Gatorade, that showcase the unique qualities of each athlete and connect with audiences who share their passion for sports.
3. Personalized Color and Shape Design - Designers can incorporate personalized color and shape design, similar to that of Charis Tsevis in the Gatorade campaign, to add a level of specificity to their work and show a deeper understanding of the subjects they are portraying.
Industry Implications
1. Sports and Energy Drinks - Sports and energy drink brands, such as Gatorade, can use athlete-centric advertising campaigns to connect with their target audience and build a strong brand image around the energy and stamina associated with sports.
2. Sports Apparel and Equipment - Sports apparel and equipment brands can partner with athletes and invest in personalized mosaic illustration campaigns to create powerful and eye-catching visuals that showcase their products and connect with sports enthusiasts.
3. Art and Design Services - Art and design services can use the Gatorade campaign as a reference for personalized color and shape design in their work and use mosaic illustrations to create stunning visuals that grab the attention of potential clients.
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