The Ruffian & MAC Nails are Frisky
Courtney Scharf — June 21, 2012 — Fashion
References: maccosmetics & nylonmag
Set to start selling in June, the Ruffian & MAC nails offer buyers a press-on style with tons of attitude.
Sharply cut, much like a claw, these nails are daring and very provocative. Sure to stand out no matter where they’re worn, wearers will get more than a few double takes when sporting this frisky look. Inspired by celebrities like Lana Del Ray, who have worn the claw-like look, this is an animal-inspired style more concerned with appearance than functionality. The collaboration between high-profile cosmetic companies and fashion labels seems to be a natural mix, and it’s unsurprising that the results are so cutting-edge.
Daring, bold and bright, these press-on talons are an easy way to integrate edginess into one’s look.
Sharply cut, much like a claw, these nails are daring and very provocative. Sure to stand out no matter where they’re worn, wearers will get more than a few double takes when sporting this frisky look. Inspired by celebrities like Lana Del Ray, who have worn the claw-like look, this is an animal-inspired style more concerned with appearance than functionality. The collaboration between high-profile cosmetic companies and fashion labels seems to be a natural mix, and it’s unsurprising that the results are so cutting-edge.
Daring, bold and bright, these press-on talons are an easy way to integrate edginess into one’s look.
Trend Themes
1. Claw-inspired Designer Manicures - Opportunity for beauty brands to tap into the trend of bold and daring nail designs, creating unique and edgy press-on nails.
2. Press-on Nails - Potential for innovative nail care companies to develop easy-to-use, high-quality press-on nails that offer a range of bold and provocative designs.
3. Collaborations Between Cosmetics and Fashion Labels - Disruptive innovation potential for high-profile cosmetic companies and fashion labels to collaborate and create cutting-edge and trend-setting beauty products.
Industry Implications
1. Beauty - Opportunity for the beauty industry to embrace and capitalize on the trend of bold, claw-inspired designer manicures.
2. Nail Care - Potential for the nail care industry to develop and market high-quality, easy-to-use press-on nails with daring and provocative designs.
3. Fashion - Disruptive innovation opportunity for the fashion industry to collaborate with cosmetic companies to create cutting-edge beauty products, such as designer press-on nails.
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