The Bank of China 2012 Olympics Campaign Features London's Big Ben
Leslie Chen — December 24, 2011 — Special
References: mccannworldgroup & adsoftheworld
If you're planning on going to London for the upcoming Olympic games, then the Bank of China 2012 Olympics ads will personally speak to you.
The campaign is to advertise the Bank of China credit card which could possibly win you tickets to the Olympics if you use it to make purchases. One of the ads features a basketball player shooting a ball into a hoop attached to London's Big Ben.
Combining recognizable landmarks with the feeling of excitement makes the Bank of China 2012 Olympics campaign a success in terms of grabbing your attention and holding on to it.
Implications - Consumers are attracted to images that evoke a sense of adventure. Advertising agencies could hone in on this desire for more exploration when developing their ideas for campaigns.
The campaign is to advertise the Bank of China credit card which could possibly win you tickets to the Olympics if you use it to make purchases. One of the ads features a basketball player shooting a ball into a hoop attached to London's Big Ben.
Combining recognizable landmarks with the feeling of excitement makes the Bank of China 2012 Olympics campaign a success in terms of grabbing your attention and holding on to it.
Implications - Consumers are attracted to images that evoke a sense of adventure. Advertising agencies could hone in on this desire for more exploration when developing their ideas for campaigns.
Trend Themes
1. Adventure-themed Advertising - Developing ad campaigns with adventurous themes can attract consumers and capture their attention.
2. Landmark Integration - Integrating recognizable landmarks into advertising campaigns can create a strong visual impact and resonate with consumers.
3. Experience-based Promotions - Offering promotions or rewards tied to experiences, such as winning tickets to events, can incentivize consumer engagement with a brand.
Industry Implications
1. Advertising - The advertising industry can leverage adventurous themes and landmark integration to create impactful campaigns.
2. Travel and Tourism - The travel and tourism industry can benefit from incorporating landmarks and promoting adventure-based experiences in their marketing efforts.
3. Financial Services - Financial service providers can utilize experience-based promotions, like credit card reward programs tied to events, to attract and retain customers.
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