Beauty Companies Turn to Blogosphere for Polish Shades
Rachel — August 28, 2009 — Pop Culture
References: nylonmag
Beauty bloggers are great for giving readers a review of products they’ve tested so that we readers don’t have to go spend our money on a less-than-awesome product. Well, it seems beauty companies Rescue Beauty Lounge and Barielle’s Shades are going to ensure the bloggers like the company’s new polish shade.
The two companies are giving beauty bloggers Scrangie, All Lacquered Up and Polish Addict the chance to design their own shades. Interesting to see beauty companies turning to beauty bloggers instead of celebrities for inspiration.
The two companies are giving beauty bloggers Scrangie, All Lacquered Up and Polish Addict the chance to design their own shades. Interesting to see beauty companies turning to beauty bloggers instead of celebrities for inspiration.
Trend Themes
1. Blogger-collaboration - Beauty companies are collaborating with beauty bloggers to design new polish shades, creating a trend of blogger-collaboration.
2. Influencer Marketing - Beauty companies are leveraging the influence of beauty bloggers to promote their products, leading to a trend of influencer marketing.
3. Customization - Beauty companies are offering customization options through collaborations with beauty bloggers, resulting in a trend of customization in the beauty industry.
Industry Implications
1. Cosmetics - Beauty companies in the cosmetics industry are collaborating with beauty bloggers to design new shades of nail polishes, disrupting the traditional product development process.
2. Marketing - The use of beauty bloggers as influencers in the marketing industry is disrupting traditional celebrity endorsements and creating new opportunities for influencer marketing.
3. Fashion - The trend of blogger-collaboration in the beauty industry may inspire similar collaborations in the fashion industry, resulting in disruptive innovation opportunities for both industries.
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