Jessica Hart is Americana Cool for ELLE US August 2011
Jordan Sowunmi — July 18, 2011 — Marketing
References: elle & fashiongonerogue
There are few things more standard or stereotypically American than denim and farmland, and the ELLE US August 2011 shoot takes us right into the heart of Americana.
The shoot features stunning 25-year-old Australian model Jessica Hart in a series of denim-heavy outfits from hip companies like 7 For All Mankinds, American Apparel, and Ralph Lauren, amongst others. This ELLE US August 2011 shoot was captured by Horst Diekgerdes, a photographer whose credits include many of the top fashion magazines in the world, including Harper's Bazaar UK, Vogue Germany, and GQ Style.
In the ELLE US August 2011 editorial, Jessica Hart shows how she earned a spot as one of the angels in Victoria's Secret's 2010 catalog by appearing alternatively casually coquettish and nonchalantly alluring. My favorite shot of the editorial features Hart playfully (and seductively) holding down the bottom of her pink dress while chewing on a loose string of hay. Her eyes are half open, adding to the picture's raw sex appeal. She dominates the page with an ease and naturalness that many models cannot.
Implications - One of the most effective ways for a company to sell a product is not by just focusing on the product's benefits, but by selling the company as a lifestyle. To hammer home this point, companies should feature non-verbal (and subtle) markers that help sell the brand's vision or company ideology. Distinctive locations, background settings, and weather are all important factors in connecting the company and the consumer.
The shoot features stunning 25-year-old Australian model Jessica Hart in a series of denim-heavy outfits from hip companies like 7 For All Mankinds, American Apparel, and Ralph Lauren, amongst others. This ELLE US August 2011 shoot was captured by Horst Diekgerdes, a photographer whose credits include many of the top fashion magazines in the world, including Harper's Bazaar UK, Vogue Germany, and GQ Style.
In the ELLE US August 2011 editorial, Jessica Hart shows how she earned a spot as one of the angels in Victoria's Secret's 2010 catalog by appearing alternatively casually coquettish and nonchalantly alluring. My favorite shot of the editorial features Hart playfully (and seductively) holding down the bottom of her pink dress while chewing on a loose string of hay. Her eyes are half open, adding to the picture's raw sex appeal. She dominates the page with an ease and naturalness that many models cannot.
Implications - One of the most effective ways for a company to sell a product is not by just focusing on the product's benefits, but by selling the company as a lifestyle. To hammer home this point, companies should feature non-verbal (and subtle) markers that help sell the brand's vision or company ideology. Distinctive locations, background settings, and weather are all important factors in connecting the company and the consumer.
Trend Themes
1. Denim Lifestyle Marketing - Creating a brand image and selling a product through the incorporation of denim fashion in a lifestyle setting.
2. Model as Brand Ambassador - Using influential models to embody and promote a company's vision and lifestyle.
3. Raw Sex Appeal in Advertising - Exploring photography and visual elements that evoke a sense of seduction and allure in advertising.
Industry Implications
1. Fashion - Fashion brands can leverage denim as a lifestyle statement and collaborate with models to promote their products.
2. Advertising - Advertisers can explore provocative and captivating visuals to communicate brand messages effectively.
3. Retail - Retailers can incorporate denim fashion trends and lifestyle marketing strategies to engage customers and boost sales.
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