The 'Icons of Style' Mercedez-Benz Film by Alex Prager is Theatric
References: fashionweek-berlin.mercedes-benz.de & schonmagazine
The 'Icons of Style' film executed by photographer Alex Prager is an adaptation of the classic major motion picture The Wizard of Oz. Set in an LA desert, Prager managed to capture model Lara Stone above ground, literally floating within a spinning tornado. The two-minute short showcases a Mercedes-Benz SL Roadster, displaying the luxury car brand's penchant for artistic and frequently eccentric campaigns.
Stone is clad head-to-toe in business chic Calvin Klein pieces. Known for her ability to morph into a range of fashion roles, Stone's assumption of the Dorothy character proved no different. As she is carried off to the Land of Oz, Stone exudes a puzzled look, the same look that would be expected of anyone suddenly taken away from the luxury vehicle. The Roadster is left to sit pretty in the distance, allowing viewers to gawk at its glorious design.
Stone is clad head-to-toe in business chic Calvin Klein pieces. Known for her ability to morph into a range of fashion roles, Stone's assumption of the Dorothy character proved no different. As she is carried off to the Land of Oz, Stone exudes a puzzled look, the same look that would be expected of anyone suddenly taken away from the luxury vehicle. The Roadster is left to sit pretty in the distance, allowing viewers to gawk at its glorious design.
Trend Themes
1. Artistic Brand Campaigns - The 'Icons of Style' film by Alex Prager showcases a luxury car brand's penchant for artistic and eccentric campaigns.
2. Fashion Transformations - Model Lara Stone's ability to morph into different fashion roles presents opportunities for innovative fashion campaigns.
3. Visual Storytelling - The adaptation of The Wizard of Oz in 'Icons of Style' film demonstrates the power of visual storytelling in brand promotion.
Industry Implications
1. Automotive - The 'Icons of Style' film presents an opportunity for luxury car brands to explore creative and visually captivating campaigns.
2. Fashion - The fashion industry can leverage the concept of fashion transformations depicted in 'Icons of Style' film to create engaging and imaginative marketing strategies.
3. Film and Entertainment - The use of iconic films like The Wizard of Oz in brand campaigns, as seen in the 'Icons of Style' film, opens up possibilities for collaborations and immersive experiences.
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