The Lana Del Rey 'Blue Jeans' Clip Makes Use of Retro Film
Jason Soy — September 11, 2011 — Pop Culture
References: lanadelrey & the-weekndxo.tumblr
Music lovers everywhere are having one of the best years of their lives, as there has been a slew of great albums coming out in all genres, and it just got that much better with the release of this Lana Del Rey 'Blue Jeans' video. Not only is Lana Del Rey an extremely gifted and unique vocalist, but her penchant for retro aesthetics and gritty songwriting is garnering mass attention from the likes of such artists as The Weeknd, who regularly blogs her music on his Tumblr.
The Lana Del Rey 'Blue Jeans' video is unique in that it borrows many vintage clips and splices them together into this singular video. A blend of footage related to traditional Americana and memorable hip-hop moments were used.
Implications - The grittiness of vintage stock footage appeals to consumers who feel modern technology's overproduced videos feel sterile. The rawness of old film clips reflects a more human touch, making it easier for consumers to connect with them. Companies may consider using vintage film clips in media campaigns to invoke empathetic feelings.
The Lana Del Rey 'Blue Jeans' video is unique in that it borrows many vintage clips and splices them together into this singular video. A blend of footage related to traditional Americana and memorable hip-hop moments were used.
Implications - The grittiness of vintage stock footage appeals to consumers who feel modern technology's overproduced videos feel sterile. The rawness of old film clips reflects a more human touch, making it easier for consumers to connect with them. Companies may consider using vintage film clips in media campaigns to invoke empathetic feelings.
Trend Themes
1. Vintage-footage Music Videos - The use of vintage stock footage in music videos creates a sense of rawness that appeals to consumers.
2. Retro Aesthetic Trend - The trend of retro aesthetics in music is growing in popularity, providing opportunities for companies to tap into this trend.
3. Nostalgia Marketing - The popularity of vintage footage highlights the potential for nostalgia marketing campaigns to resonate with consumers.
Industry Implications
1. Music Industry - The music industry can benefit from using vintage footage to create music videos that appeal to consumers' desire for a raw, authentic aesthetic.
2. Marketing and Advertising Industry - The increasing popularity of nostalgia marketing and retro aesthetics in media campaigns creates new opportunities for marketers and advertisers.
3. Film and Video Production Industry - The use of vintage footage in music videos highlights the potential for film and video production companies to offer their services to musicians and other content creators who want to create a vintage aesthetic.
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