Toronto's Spirit of York is Producing Hand Sanitizer
Ellen Smith — March 18, 2020 — Lifestyle
References: spiritofyork & dailyhive
The Spirit of York -- A Toronto-based distillery that makes spirits -- has shifted its focus to produce hand sanitizer during the COVID-19 pandemic.
The company plans to use the alcohol from its facility to produce alcohol-based sanitizer that meets the standards presented by the World Health Organization. The sanitizer will be available starting March 19th, with proceeds being donated to community members who are dealing with food insecurity during this time. In an official statement, the distillery stated that "Using our facilities to produce hand sanitizer seemed like a perfect way to support the public while also giving back to more vulnerable communities.”
The Spirit of York has always been devoted to community initiatives, with 10% of its usual proceeds being donated to cultural institutions such as The Art Gallery of Ontario, The Canadian Opera Company and The National Ballet of Canada.
The company plans to use the alcohol from its facility to produce alcohol-based sanitizer that meets the standards presented by the World Health Organization. The sanitizer will be available starting March 19th, with proceeds being donated to community members who are dealing with food insecurity during this time. In an official statement, the distillery stated that "Using our facilities to produce hand sanitizer seemed like a perfect way to support the public while also giving back to more vulnerable communities.”
The Spirit of York has always been devoted to community initiatives, with 10% of its usual proceeds being donated to cultural institutions such as The Art Gallery of Ontario, The Canadian Opera Company and The National Ballet of Canada.
Trend Themes
1. Distillery Hand Sanitizer Production - The shift in focus from producing spirits to hand sanitizer by distilleries presents a disruptive innovation opportunity in the personal hygiene market.
2. Alcohol-based Sanitizer Production - With the use of alcohol from distilleries, the production of alcohol-based sanitizers offers a disruptive innovation opportunity in the cleaning and disinfecting product industry.
3. Supporting Vulnerable Communities - Distilleries donating proceeds from hand sanitizer sales to community members in need highlights a disruptive innovation opportunity in corporate social responsibility initiatives.
Industry Implications
1. Personal Hygiene - The production of hand sanitizers by distilleries can disrupt the personal hygiene market.
2. Cleaning and Disinfecting Products - The use of alcohol from distilleries in the production of sanitizers can disrupt the cleaning and disinfecting product industry.
3. Corporate Social Responsibility - Distilleries donating proceeds to vulnerable communities presents a disruptive innovation opportunity in the realm of corporate social responsibility.
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