BABE Wine Launched an Epic Super Bowl Party at a Car Wash in Miami
Grace Mahas — February 4, 2020 — Marketing
References: drinkbabe.net & youtube
BABE Wine, the Official Wine of the NFL, is a Millennial-targetted wine company launched by internet sensation 'The Fat Jewish' (otherwise known as Josh Ostrovsky).
To celebrate the big Super Bowl game, the brand launched an epic car wash party in Miami. Attending the event was none other than the brand's Chief of Taste and model Emily Ratajkowski alongside the iconic DJ Diplo. This monumental party was captured and immortalized in a commercial that showcases the fandom present.
BABE Wine's car wash event also gave one lucky fan tickets to attend the big game after the Kansas City Cheifs fan had the brand's logo tattoed on his lip.
BABE Wine's epic video underlines the brand's fun-spirited attitude that will no doubt appeal to Millennials and Gen Z shoppers alike.
To celebrate the big Super Bowl game, the brand launched an epic car wash party in Miami. Attending the event was none other than the brand's Chief of Taste and model Emily Ratajkowski alongside the iconic DJ Diplo. This monumental party was captured and immortalized in a commercial that showcases the fandom present.
BABE Wine's car wash event also gave one lucky fan tickets to attend the big game after the Kansas City Cheifs fan had the brand's logo tattoed on his lip.
BABE Wine's epic video underlines the brand's fun-spirited attitude that will no doubt appeal to Millennials and Gen Z shoppers alike.
Trend Themes
1. Branded Experiential Events - Companies can engage with their target audience and build brand loyalty by creating unique and memorable experiences like car wash parties.
2. Influencer Marketing Campaigns - Working with social media influencers like 'The Fat Jewish' and Emily Ratajkowski can help brands reach a wider audience and increase brand awareness.
3. Interactive Advertising - Creating commercials and content that showcase real events and experiences in a fun and engaging way can help brands connect with their audience and stand out from traditional advertising.
Industry Implications
1. Alcoholic Beverages - Alcohol brands can create fun and unique events to showcase their products and build brand loyalty with younger consumers.
2. Automotive - Partnering with brands for experiential events like car wash parties can create new revenue streams and promote brand awareness in the automotive industry.
3. Marketing and Advertising - Incorporating influencer marketing and experiential events into advertising strategies can help marketing and advertising agencies better engage with their clients' target audiences and produce better results.
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