The Fizzy Blood ADHD Video Simulates the Mental Disorder
Laura McQuarrie — January 24, 2018 — Lifestyle
References: vevo & campaignlive
The Fizzy Blood ADHD music video doubles as a virtual reality experience that shows what it is like to live with Attention Deficit Hyperactive Disorder.
The British band's VR video is segmented into nine different screens, each of which is action-packed and tells a different story altogether. All together, it is impossible to pay attention to the happenings on the many screens at once, making it very challenging for one to keep their attention focused in a fixed place. Some of the scenes depicted include iPhone footage taken from the band on tour, a blow-torch cooking show and men wearing Speedos and crawling in paint.
The concept was inspired by the idea that the disorder is often compared to the experience of watching multiple TV screens simultaneously. Songwriter Paul Howells describes the end result as "weird" and "hyperactive."
The British band's VR video is segmented into nine different screens, each of which is action-packed and tells a different story altogether. All together, it is impossible to pay attention to the happenings on the many screens at once, making it very challenging for one to keep their attention focused in a fixed place. Some of the scenes depicted include iPhone footage taken from the band on tour, a blow-torch cooking show and men wearing Speedos and crawling in paint.
The concept was inspired by the idea that the disorder is often compared to the experience of watching multiple TV screens simultaneously. Songwriter Paul Howells describes the end result as "weird" and "hyperactive."
Trend Themes
1. Virtual Reality Music Videos - Creating immersive VR experiences in music videos can provide unique and engaging content for viewers.
2. Simulating Mental Disorders - Using virtual reality to recreate the experience of living with a mental disorder can help increase empathy and understanding.
3. Multi-screen Storytelling - Utilizing multiple screens in a video experience can create a visually stimulating and attention-grabbing narrative.
Industry Implications
1. Music - The music industry can incorporate virtual reality technology to enhance music videos and provide an immersive experience for fans.
2. Mental Health - The mental health industry can leverage virtual reality simulations to educate and create empathy towards various mental disorders.
3. Entertainment - The entertainment industry can explore multi-screen storytelling techniques to captivate and immerse audiences in new and unique ways.
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