Pacific Shaving Company Supports Health & Social Causes
Laura McQuarrie — September 1, 2021 — Social Good
References: PacificShaving & prnewswire
Pacific Shaving Company's colorful shaving creams for men and women help to bring awareness to important health and social causes in an eye-catching way. The #ShaveWithPurpose collection introduces six rich and moisturizing products, each of which represents a different cause. There's Green for Mental Health Awareness, Pink for Breast Cancer Research and Purple to represent LGBTQ+ Equality & Inclusion. Notably, 10% of the proceeds from each sale go to non-profit organization partners, which include the American Foundation for Suicide Prevention, Prostate Cancer Foundation and others.
The effective and cause-driven grooming products for men and women help to turn an everyday action into a charitable one, making it easy for people to support a range of worthy causes.
The effective and cause-driven grooming products for men and women help to turn an everyday action into a charitable one, making it easy for people to support a range of worthy causes.
Trend Themes
1. Cause-driven Grooming - Opportunity to create grooming products that represent and support different causes.
2. Charitable Shopping - Opportunity to create a line of charitable products that donates a portion of proceeds to non-profit organizations.
3. Awareness-inspired Packaging - Opportunity to create eye-catching and colorful packaging that represents and supports important causes.
Industry Implications
1. Personal Care - Opportunity for personal care industry to create cause-driven products that drive charity.
2. Non-profit Organizations - Opportunity for non-profit organizations to partner with companies to create cause-driven products and receive a portion of proceeds.
3. Retail/e-commerce - Opportunity for retail and e-commerce companies to sell cause-driven products that resonate with socially conscious consumers.
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