The Angelic Bakehouse 'Loaf You' Campaign Supports Families
Michael Hemsworth — April 12, 2020 — Business
References: angelicbakehouse & snackandbakery
The Angelic Bakehouse 'Loaf You' campaign is a new initiative being run by the brand to help pitch in during the COVID-19 pandemic and provide those in need with support. The initiative will see the brand donating up to 20,000 loaves of its high-quality bread to Feeding America organizations across Wisconsin for each loaf of bread that's purchased for donation by consumers. This will help provide essential food for families who are in need of support.
Founder and CEO of Angelic Bakehouse Jenny Marino spoke on the Angelic Bakehouse 'Loaf You' campaign saying, "As the impact of the coronavirus grew, we quickly identified the need to support local organizations with donations of our bread. From there, we knew we could drive an even bigger impact and are excited to launch the Loaf You donation program. This continues our commitment to providing nourishing food to those who need it most while also providing a conduit for our community to join us in giving back, as we are all truly in this together.”
Founder and CEO of Angelic Bakehouse Jenny Marino spoke on the Angelic Bakehouse 'Loaf You' campaign saying, "As the impact of the coronavirus grew, we quickly identified the need to support local organizations with donations of our bread. From there, we knew we could drive an even bigger impact and are excited to launch the Loaf You donation program. This continues our commitment to providing nourishing food to those who need it most while also providing a conduit for our community to join us in giving back, as we are all truly in this together.”
Trend Themes
1. Donation-based Campaigns - Brands are increasingly turning to donation-based campaigns to support communities and provide those in need with support during crises such as the COVID-19 pandemic.
2. Community-driven Support - Community-driven support initiatives are becoming prominent as more brands aim to partner with local organizations to provide essential food and resources for families in need.
3. Social Responsibility Programs - Brands are integrating social responsibility programs into their business models to encourage community involvement and support for those in need during times of crisis.
Industry Implications
1. Bakery - Bakery companies can leverage donation-based campaigns to support local communities and offer high-quality food products to those in need during crises such as the COVID-19 pandemic.
2. Food and Beverage - Food and beverage companies can implement social responsibility programs that encourage community involvement and support for those struggling during times of crisis, such as the COVID-19 pandemic.
3. Nonprofit - Nonprofit organizations can partner with brands and businesses to create impactful community-driven initiatives that provide essential resources and support for families in need during crises such as the COVID-19 pandemic.
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