Bassetts Vitamins Pregnancy is a Once-a-Day Soft Chew
Michael Hemsworth — November 17, 2021 — Marketing
References: bassettsvitamins & conveniencestore
The Bassetts Vitamins Pregnancy supplement is being launched as one of several new products from the brand since its first adult product launch in 2015 that targets mothers-to-be with an easy option to incorporate into their lifestyle.
The supplement comes in the form of sugar-free gummies that are soft, chewy and meant to be enjoyed once a day for added convenience. The product is being launched in the UK in packs of 30 for £14 and will be supported by an expansive marketing campaign to get the word out.
Marketing Manager from Bassetts Vitamins Skye Water commented on the new Bassetts Vitamins Pregnancy supplement saying, "Bassetts Vitamins Adult Multivitamins is the most popular branded product for adults on the market¹. We know that even as adults our nutritional needs change throughout our lives so we also wanted to offer consumers a more tailored range to meet their needs. However, talking to shoppers, we know that many find the vitamins category pretty complex, so we set out to create a range that gives consumers just what’s needed in a supplement at each life stage but without the complexity. We can’t wait to see consumers’ response to the new range and hope they find it easy to navigate amid a busy category.”
The supplement comes in the form of sugar-free gummies that are soft, chewy and meant to be enjoyed once a day for added convenience. The product is being launched in the UK in packs of 30 for £14 and will be supported by an expansive marketing campaign to get the word out.
Marketing Manager from Bassetts Vitamins Skye Water commented on the new Bassetts Vitamins Pregnancy supplement saying, "Bassetts Vitamins Adult Multivitamins is the most popular branded product for adults on the market¹. We know that even as adults our nutritional needs change throughout our lives so we also wanted to offer consumers a more tailored range to meet their needs. However, talking to shoppers, we know that many find the vitamins category pretty complex, so we set out to create a range that gives consumers just what’s needed in a supplement at each life stage but without the complexity. We can’t wait to see consumers’ response to the new range and hope they find it easy to navigate amid a busy category.”
Trend Themes
1. Soft-chew Nutritional Supplements - There are opportunities for more soft-chew nutritional supplements that offer added convenience for consumers looking for an easy way to meet their nutritional needs.
2. Tailored Range of Nutritional Supplements - Opportunities exist for more targeted nutritional supplement ranges that cater to consumers at different life stages, providing them with just what’s needed without the complexity.
3. Sugar-free Supplement Options - There is a growing demand for sugar-free supplement options as consumers become more health conscious and look for healthier ways to meet their nutritional needs.
Industry Implications
1. Nutritional Supplements - The nutritional supplement industry can explore opportunities to innovate with soft-chew and tailored products, as well as meet the demand for sugar-free options.
2. Health and Wellness - The health and wellness industry can tap into the growing demand for sugar-free options in meeting consumers’ nutritional needs.
3. Maternal Health - There are opportunities within the maternal health industry to cater to the growing demand for tailored nutritional supplements for mothers-to-be and new mothers.
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