The North Face Launches a Maternity Line for the FW21 Season
References: highsnobiety
The North Face introduces its new maternity line designed for the Fall/Winter 2021 season. Available online at Goldwin, the Japanese technical brand delivers items that spotlight outerwear for new mothers and those to become mothers.
The seasonal range features the notable Nuptse puffer that is perfect for any point of the pregnancy period. It also features a slew of dresses and hoodies for the same occasion. The smaller outerwear designs are made for newborn babies up to toddlers of three years old. The technical brand also delivers a carrier that folds up and has a small pouch with a drawstring enclosure. The puffer blanket keeps infants warn with its small size and can be used with the stroller or carrier as well.
Image Credit: Goldwin
The seasonal range features the notable Nuptse puffer that is perfect for any point of the pregnancy period. It also features a slew of dresses and hoodies for the same occasion. The smaller outerwear designs are made for newborn babies up to toddlers of three years old. The technical brand also delivers a carrier that folds up and has a small pouch with a drawstring enclosure. The puffer blanket keeps infants warn with its small size and can be used with the stroller or carrier as well.
Image Credit: Goldwin
Trend Themes
1. Maternity Outerwear Trend - The trend towards functional maternity outerwear presents opportunities for brands to innovate and cater to this growing consumer demographic.
2. Durable Maternity Wear Trend - The rise in demand for durable and long-lasting maternity wear highlights opportunities for sustainable and ethical brands to create innovative solutions that cater to new and expectant mothers.
3. Technical Baby Gear Trend - The trend towards technical baby gear presents opportunities for brands to integrate innovative features and sustainability into their products to appeal to eco-conscious parents.
Industry Implications
1. Maternity Fashion Industry - The rise of the maternity outerwear trend provides an opportunity for fashion brands to diversify their product lines and cater to the needs of new mothers and expectant mothers.
2. Sustainable Fashion Industry - The trend towards durable and long-lasting maternity wear highlights the need for sustainable and ethical fashion brands to create innovative solutions and appeal to eco-conscious consumers.
3. Baby Gear Industry - The trend towards technical baby gear creates opportunities for baby gear brands to integrate innovative features and sustainability into their products, catering to the needs of new and expectant parents.
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