The Get Up, Stand Up Now Exhibit in London Boasts an Identity by Here Design
Kalin Ned — July 11, 2019 — Pop Culture
References: heredesign & somersethouse.org.uk
Get Up, Stand Up Now is an exhibition at the Somerset House in London and it is running until September 2019. The theme of the event is curated to place focus on the creativity of the black British community, spotlighting 50 years of activity. The show is curated by artist, filmmaker, and photographer Zak Ové.
Here Design was tasked with facilitating an identity for Get Up, Stand Up Now and the studio undertook a cohesive and vibrant approach. The firm sought out to represent the ethos of the exhibition through a singular image, inspired by "the profile silhouette of exhibiting artist Zoe Bedeaux." To spotlight the excitement and creativity, generated from the show, Here Design also undertook a color-rich approach to branding. Moreover, Here Makes — the firm's in-house creative studio, developed branded products that are to be sold in the exhibition shop.
Here Design was tasked with facilitating an identity for Get Up, Stand Up Now and the studio undertook a cohesive and vibrant approach. The firm sought out to represent the ethos of the exhibition through a singular image, inspired by "the profile silhouette of exhibiting artist Zoe Bedeaux." To spotlight the excitement and creativity, generated from the show, Here Design also undertook a color-rich approach to branding. Moreover, Here Makes — the firm's in-house creative studio, developed branded products that are to be sold in the exhibition shop.
Trend Themes
1. Poc-centric Exhibits - Creating exhibitions that focus on the creativity and contributions of people of color presents an opportunity to showcase diverse perspectives and disrupt traditional art narratives.
2. Curated Theme Exhibitions - Curating exhibitions around specific themes provides an opportunity to explore and celebrate specific communities or movements, fostering inclusivity and engagement.
3. Branded Exhibition Products - Developing branded products to be sold in exhibition shops offers an opportunity to extend the exhibition experience and generate additional revenue streams.
Industry Implications
1. Art and Culture - The art and culture industry can embrace POC-centric exhibits and curated theme exhibitions to showcase diverse perspectives and challenge traditional art narratives.
2. Event Management - Event management companies can support the development and execution of themed exhibitions, providing logistic and creative solutions to enhance the visitor experience.
3. Merchandising - Merchandising companies can collaborate with exhibitions to create and sell branded products, offering unique and exclusive items to visitors and generating additional revenue.
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