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Playful Preparation

Parents turn to toy-like school supplies to make back to school more appealing

Implications - New, thrilling features and clever design are being used to create school supplies that add more value than just functionality. Appealing to kids' creative sides, these tools speak to a more liberal approach to education, and increased importance placed on entertaining children throughout the teaching process.
Trend Themes
1. Playful Learning - School supplies with exciting features and creative design are being used to create a learning environment that encourages creativity and liberal education.
2. Faux-makeup Writing Tools - Innovative writing tools designed to mimic makeup, such as faux-lipstick highlighters and polish-mimicking markers, provide a fun and quirky alternative to traditional school supplies.
3. Novelty Accessories - Accessories such as optical illusion pencil-cases, superhero backpacks, and tool-like erasers offer school-goers a quirky and unique take on traditional school supplies.
Industry Implications
1. Education - Suppliers of fun and stimulating school supplies can cater to the changing attitudes towards education.
2. Stationery - Companies that produce creative and visually interesting stationery can capture the attention of consumers looking for a break from traditional school supplies.
3. Toy - Suppliers who diversify their offerings into the toy arena can find a profitable niche market in school-aged children.
2.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
355,717 Total Clicks
Date Range:
Jul 13 — Aug 14
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Polish-Mimicking Markers
Polish-Mimicking Markers
The HighStyler Highlighters are the Perfect Classroom Prank
Fool your friends or coworkers into thinking you have a complete lack and disregard for your assignments with the HighStyler Highlighters. These nifty little writing utensils are made to mirror the... MORE
Optical Illusion Pencil Cases
Optical Illusion Pencil Cases
The Fakus Pencil Case Appears 3D
Pencil cases are a classic staple in every child’s school supply roundup, so company Sun-Star has come up with a design to make onlookers do a double take. The company has made the Fakus... MORE
Attachable Tool-Like Erasers
Attachable Tool-Like Erasers
These Fun School Accessories are Great Tools for Your Pencil Case
These fun and functional erasers add playfulness to even the most boring math problems. Use these whimsical writing utensils to help you hammer out the last of your work. Just be careful that you or... MORE
Stacked Color Stationary
Stacked Color Stationary
This Rainbow Highlighter Celebrates This Year's World Pride Event
Whether celebrating this year’s World Pride event or the end of a rainy week, this rainbow highlighter from Perpetual Kid is sure to put a smile on your face. The stacked stationary accessory... MORE
play_circle_filledCaped Book Bags
Caped Book Bags
The SuperME Backpack Cape Makes Going Back to School Feel Heroic
The SuperME backpack cape allows kids to fight for good and go back to school in style at the same time. Intended for young students, the heroic book bag was created by supermoms Daphne and Rena.... MORE
Cosmetics-Shaped Highlighters
Cosmetics-Shaped Highlighters
Lipstick Markers Color Your World With Fake Makeup Madness
Go wild with your makeup and write all over the walls, especially when you have Lipstick Markers that are designed for this very purpose. As deceptive as the chic black packaging may seem, these... MORE

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