General Motors is Getting in on the Mobile Market with its Own App Shop
Michael Baxter — January 6, 2014 — Autos
References: gmauthority & theverge
Chevrolet is throwing its hat in the ring for the mobile movement as it recently announced a new Chevrolet app shop for its upcoming cars. The cars listed to receive this new upgrade include the Corvette, Malibu and Impala amongst others.
The apps will be run over a 4G LTE connection which will be hosted by At&T in the States. If you don't want to use AT&T though you can always run it through Bluetooth from your own phone.
Apps that have already been announced include NPR, Slacker Radio and the Weather Channel. The Chevrolet App Shop won't have as many apps as the Apple app store or Google Play but will provide drivers with the essentials.
This is huge in the automotive business. It was only a matter of time until a dealer threw their names into the mobile app market and GM is the biggest. This will send ripples through the auto mobile industry.
The apps will be run over a 4G LTE connection which will be hosted by At&T in the States. If you don't want to use AT&T though you can always run it through Bluetooth from your own phone.
Apps that have already been announced include NPR, Slacker Radio and the Weather Channel. The Chevrolet App Shop won't have as many apps as the Apple app store or Google Play but will provide drivers with the essentials.
This is huge in the automotive business. It was only a matter of time until a dealer threw their names into the mobile app market and GM is the biggest. This will send ripples through the auto mobile industry.
Trend Themes
1. Mobile App Stores - The rise of mobile app stores in the automotive industry presents disruptive innovation opportunities for dealers to enhance the driving experience and provide essential services to drivers.
2. 4G LTE Connectivity - The integration of 4G LTE connectivity in cars opens up disruptive innovation opportunities for automakers and technology companies to develop new applications and services tailored for the connected vehicle.
3. Car Dealer Apps - The introduction of app shops by car manufacturers, such as Chevrolet, creates disruptive innovation opportunities for dealers to expand their digital presence and offer customized apps for drivers.
Industry Implications
1. Automotive - The automotive industry can capitalize on the rise of mobile app stores by partnering with developers to offer innovative apps and services to enhance the driving experience.
2. Telecommunications - Telecommunications companies, such as AT&T, have the opportunity to collaborate with car manufacturers to provide reliable 4G LTE connectivity and support the growing demand for connected car services.
3. Technology - Technology companies have the opportunity to develop and optimize apps tailored for the automotive industry, exploring new revenue streams and expanding their customer base.
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