The Real Food Farm Truck Brings Fresh Produce to Baltimore in Style
Meghan Young — August 8, 2013 — Lifestyle
References: realfoodfarm.org & fastcoexist
For those unfamiliar with the term 'food deserts,' it refers to places where fresh and nutritious food is difficult to access; the Real Food Farm hopes to help in a big way. It is offering a mobile farmer's market service for Clifton Park, a neighborhood in Baltimore, Maryland. What sets the Real Food Farm mobile market apart from other ones is that it was designed by students from the Center for Design Practice (CDP) at the Maryland Institute College of Art.
The Real Food Farm market combines the essence of horse-drawn carts with look of a modern food truck. Its pullout drawer system owes itself to the former while the bright billboard-like exterior design is attributed to the latter. The Real Food Farm mobile market delivers produce right to people's doors.
The Real Food Farm market combines the essence of horse-drawn carts with look of a modern food truck. Its pullout drawer system owes itself to the former while the bright billboard-like exterior design is attributed to the latter. The Real Food Farm mobile market delivers produce right to people's doors.
Trend Themes
1. Mobile Markets - Innovation opportunities are in developing more mobile markets that bring fresh produce to food deserts, including creating unique designs to stand out from traditional food trucks.
2. Socially Responsible Design - There is potential for developing socially responsible design initiatives in creating mobile farmer's markets designed and constructed by students in design programs.
3. Community-focused Farming - Opportunities exist in creating community-focused farming initiatives that bring fresh produce to residents in food deserts through mobile markets or similar programs.
Industry Implications
1. Food and Beverage - Opportunities exist for forward-thinking entrepreneurs to create innovative solutions for food deserts such as mobile markets and other community-focused farming programs.
2. Design - There are opportunities for innovation in socially responsible design initiatives, especially as it pertains to creating mobile farmer's markets, such as the one developed by students at Maryland Institute College of Art.
3. Sustainability - Mobile farmer's markets and similar community-focused farming initiatives offer opportunities for sustainable food solutions in areas where access to fresh and nutritious food is limited.
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