ModiFace Inc. Allows Shoppers to Try Cosmetics and Clothes Online
Meghan Young — October 8, 2011 — Tech
Virtual shopping and change rooms have been around for quite some time now, but ModiFace Inc. claims to be the first company to offer a comprehensive makeover from head to toe. The recently unveiled technology will allow shoppers to try on both clothes and makeup by using special in-store kiosks, visiting ModiFace Inc. online or downloading their app. Through state-of-the-art body mapping technology, ModiFace Inc. allows a realistic depiction of what the cosmetics and clothes will actually look like on the interested customer.
According to Dr. Parham Aarabi, CEO of ModiFace, "Until now, only certain makeover possibilities and technology options have existed, but we are now providing the complete head-to-toe — web, tablet, kiosk, mobile — makeover experience to consumers and partners."
ModiFace Inc. currently powers virtual makeover applications for companies such as Stila Cosmetics, Conde Nast, Proactiv and Garnier.
According to Dr. Parham Aarabi, CEO of ModiFace, "Until now, only certain makeover possibilities and technology options have existed, but we are now providing the complete head-to-toe — web, tablet, kiosk, mobile — makeover experience to consumers and partners."
ModiFace Inc. currently powers virtual makeover applications for companies such as Stila Cosmetics, Conde Nast, Proactiv and Garnier.
Trend Themes
1. Comprehensive Virtual Makeovers - Disruptive innovation opportunities include developing advanced body mapping technology to offer realistic virtual try-ons for various products
2. Virtual Shopping and Change Rooms - Disruptive innovation opportunities include creating interactive virtual shopping experiences that allow customers to try on clothes and accessories without physically being in the store
3. Enhanced Makeover Technology - Disruptive innovation opportunities include improving virtual makeover technology to provide a more accurate representation of how cosmetics will look on an individual's face
Industry Implications
1. Retail - Disruptive innovation opportunities include integrating virtual shopping and change room technology to enhance the online shopping experience
2. Cosmetics - Disruptive innovation opportunities include partnering with virtual makeover technology providers to offer personalized virtual try-on experiences to customers
3. Fashion - Disruptive innovation opportunities include developing innovative virtual fitting room solutions to increase customer satisfaction and reduce the need for physical try-ons
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