A Gender-Focused All-Female Garage Offers Manicures and Mechanic Services
Alyson Wyers — June 14, 2014 — Autos
As a woman, have you ever gone into see the mechanic and wished an all-female garage existed? Apparently the French felt this was an audience worth catering to, as Only Girls is intended specifically for female car owners. An on site beauty corner also allows costumers to get their nails done while they wait for their cars to be serviced.
The manicure and massage-offering shop opened last month. In addition to its spa-like services, Only Girls has a mauve-wallpapered children's playroom, velvet sofas and candles galore. While it seems unsafe to have an open flame near cars and gasoline, it probably adds considerably to the ambiance of the gender-focused automobile service center. They currently have two hard wood-floored locations: one in Paris and one in Montpellier.
The manicure and massage-offering shop opened last month. In addition to its spa-like services, Only Girls has a mauve-wallpapered children's playroom, velvet sofas and candles galore. While it seems unsafe to have an open flame near cars and gasoline, it probably adds considerably to the ambiance of the gender-focused automobile service center. They currently have two hard wood-floored locations: one in Paris and one in Montpellier.
Trend Themes
1. Gender-focused Garages - The rise of gender-focused garages that cater specifically to the needs and preferences of female car owners.
2. Combining Services - The integration of beauty and spa services within automotive service centers, offering customers the chance to pamper themselves while their cars are being fixed.
3. Child-friendly Automotive Spaces - The emergence of playrooms and family-friendly spaces in garages to create a more inclusive and welcoming environment for female car owners with children.
Industry Implications
1. Automotive Services - Opportunities for automotive service providers to create gender-focused garages that cater to the unique needs of female car owners.
2. Beauty and Spa - Disruptive innovation potential for beauty and spa industry to collaborate with automotive service centers and offer on-site treatments.
3. Hospitality and Entertainment - The incorporation of playrooms and family-friendly spaces in garages presents opportunities for the hospitality and entertainment industry to provide services to female car owners with children.
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