NFL Inpires Jones
Just in time for the NFL season, Jones Soda Co. has released their limited edition football-inspired flavours including Dirt Soda, Sports Cream Soda, Perspiration Soda, Natural Field Turf Soda and Sweet Victory Soda.
As of September 28, NFL fans began pre-ordering five-packs of the football-inspired sodas online. The company says that these flavors reflect the hard work of professional football players.
“Throughout their career, the average NFL player will spend 2 years of their life in the gym, eat 3 pounds of dirt and perspire 10,000 gallons of sweat. These players must withstand incredibly tough conditions to be ready for every game, which is why we thought we'd bring the fans the full experience in a bottle,†says Peter van Stolk, President & C.E.O. “Now, you can enjoy all the sweat and dirt an NFL player experiences, along with the ultimate taste of Sweet Victory.â€
These limited edition packs will be sold in select retails store starting Oct 1st and there are limited quantities.
As of September 28, NFL fans began pre-ordering five-packs of the football-inspired sodas online. The company says that these flavors reflect the hard work of professional football players.
“Throughout their career, the average NFL player will spend 2 years of their life in the gym, eat 3 pounds of dirt and perspire 10,000 gallons of sweat. These players must withstand incredibly tough conditions to be ready for every game, which is why we thought we'd bring the fans the full experience in a bottle,†says Peter van Stolk, President & C.E.O. “Now, you can enjoy all the sweat and dirt an NFL player experiences, along with the ultimate taste of Sweet Victory.â€
These limited edition packs will be sold in select retails store starting Oct 1st and there are limited quantities.
Trend Themes
1. Limited Edition Flavors - Jones Soda Co. released football-inspired limited edition flavors including Dirt Soda, Sports Cream Soda, Perspiration Soda, Natural Field Turf Soda and Sweet Victory Soda just in time for the NFL season.
2. Sports-themed Products - There is a continued trend for producing sports-themed products such as football-inspired sodas to capitalize on a passionate fan base.
3. Fan Experience - Jones Soda Co. is offering fans a unique taste experience by bringing the full NFL player experience of sweat and dirt in a bottle through their limited edition football-inspired soda flavors.
Industry Implications
1. Beverage - The beverage industry can explore opportunities to create limited edition flavors based on current events and interests of passionate fans.
2. Sports Merchandise - The sports merchandise industry can benefit from producing unique and exciting products that appeal to fans looking to show their support for their favorite team or sport.
3. Food and Beverage Retail - The food and beverage retail industry can incorporate limited edition products such as football-themed sodas into their sales strategy to attract a targeted consumer base interested in sports-themed products.
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