Steaz Energy Soda
References: steazenergy
Everyone is so worried about 'going green' these days. What about those worried about just going, relying on their heavily caffeinated concoctions of frappa-whatevers and grande-whatnots? In the growing trend of getting 'back to basics', Steaz Energy Sodas provide the best of both worlds. Marketing as an “energy drink,†all ingredients and energy sources are natural, such as green tea, yerba mate, and acai. These ingredients are also sourced from sustainable local producers, and the Ceylon tea ingredient is certified Fair Trade, so put your protests signs down. Finally, energy conservatists of all types can unite as one bright-eyed bunch.
Trend Themes
1. Back to Basics - Opportunity for brands to offer products that focus on natural and sustainable ingredients in response to the growing trend of 'going green'.
2. Energy Drink - Opportunity for innovative energy drink brands to differentiate themselves by using natural energy sources like green tea, yerba mate, and acai.
3. Sustainable Sourcing - Opportunity to appeal to eco-conscious consumers by sourcing ingredients from sustainable local producers and obtaining Fair Trade certifications.
Industry Implications
1. Beverage - Opportunity for beverage companies to tap into the demand for eco-friendly energy drinks with natural ingredients.
2. Health and Wellness - Opportunity for health and wellness brands to offer energy drinks that align with consumers' desire for natural and sustainable products.
3. Sustainable Agriculture - Opportunity for sustainable agriculture industry to supply natural ingredients like green tea, yerba mate, and acai for use in energy drinks.
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