The Cycle-In Cinema is a Pop-Up Generated Solely by Cyclists
Michael Hines — October 5, 2011 — Eco
References: magnificentrevolution.org & springwise
Drive-in movies are nice, but they can't provide you with anywhere near the workout that the Cycle-in Cinema can. The Cycle-in Cinema is a pop-up movie theater created by the UK's Magnificent Revolution that runs solely off of pedal power.
The Cycle-in Cinema offers free film screenings to anyone with a bicycle and a willingness to pedal. Participants ride into the theater where there bicycles are then hooked up to a generator. Riders can use either their cellphones or a small radio to tune into the movie just like at a real drive-in. All riders are given a small meter that lets them see how much power they are producing with their pedaling. The Cycle-in Cinema could be a huge hit in the U.S. depending on which city you bring it to. Here's hoping Magnificent Revolution decides to bring their awesome idea across the pond sometime soon.
The Cycle-in Cinema offers free film screenings to anyone with a bicycle and a willingness to pedal. Participants ride into the theater where there bicycles are then hooked up to a generator. Riders can use either their cellphones or a small radio to tune into the movie just like at a real drive-in. All riders are given a small meter that lets them see how much power they are producing with their pedaling. The Cycle-in Cinema could be a huge hit in the U.S. depending on which city you bring it to. Here's hoping Magnificent Revolution decides to bring their awesome idea across the pond sometime soon.
Trend Themes
1. Sustainable Entertainment - The Cycle-in Cinema demonstrates the trend of sustainable entertainment by using pedal power to generate electricity for movie screenings.
2. Participatory Movie Experiences - The Cycle-in Cinema taps into the trend of participatory movie experiences by inviting attendees to actively contribute to the power generation through pedaling.
3. Mobile Pop-up Cinemas - The Cycle-in Cinema exemplifies the trend of mobile pop-up cinemas by creating temporary movie theaters that can be set up in different locations.
Industry Implications
1. Renewable Energy - Renewable energy companies could explore partnerships with the Cycle-in Cinema to promote their products and services as a clean power source for entertainment.
2. Film and Entertainment - The film and entertainment industry can leverage the concept of participatory and eco-friendly movie experiences as a unique selling point for attracting audiences.
3. Event Planning and Marketing - Event planning and marketing companies can incorporate mobile pop-up cinemas like the Cycle-in Cinema into their services to offer clients innovative and engaging experiences.
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