EveryTrail is a One-Stop Guide to All Hikes
Christopher DeLuca — August 30, 2011 — Eco
References: everytrail & netted.net
EveryTrail is a fantastic website that is a one-stop resource for all the information that you need concerning walking trails and hiking. There are certainly many excellent features on the EveryTrail website but one of my favorites is that routes have been geotagged with markers in Google Maps.
EveryTrail is fantastic idea that gives people the practical information that they need to get out into the nature. The EveryTrail site is one that would be beneficial for the inexperience hiker or the well-seasoned alike.
Implications - Consumers are increasingly looking toward technological solutions to help connect them with the world in more meaningful ways. EveryTrail taps into this impulse and creates a service that enables consumers to live more active lives outdoors. Companies should take this desire into account when creating their marketing initiatives.
EveryTrail is fantastic idea that gives people the practical information that they need to get out into the nature. The EveryTrail site is one that would be beneficial for the inexperience hiker or the well-seasoned alike.
Implications - Consumers are increasingly looking toward technological solutions to help connect them with the world in more meaningful ways. EveryTrail taps into this impulse and creates a service that enables consumers to live more active lives outdoors. Companies should take this desire into account when creating their marketing initiatives.
Trend Themes
1. Technological Solutions for Outdoor Activities - The trend of consumers looking for technological solutions to connect with the outdoors presents opportunities for companies to develop innovative products and services that cater to this demand.
2. Personalized Route Mapping - The trend of geotagging routes with markers in Google Maps allows for personalized and detailed route mapping, presenting opportunities for businesses to create platforms or apps that offer customized walking/hiking routes for users.
3. Digital Outdoor Activity Guides - The trend of online platforms like EveryTrail being one-stop resources for hiking trail information highlights opportunities for companies to create comprehensive digital guides for various outdoor activities.
Industry Implications
1. Outdoor Recreation - The outdoor recreation industry can leverage technological solutions and personalized route mapping to enhance customer experiences and attract more adventure enthusiasts.
2. Technology and Navigation - The technology and navigation industry can explore the development of innovative apps and tools that offer personalized route mapping and location-based information for outdoor activities.
3. Travel and Tourism - The travel and tourism industry can incorporate digital outdoor activity guides into their offerings, providing visitors with comprehensive information about hiking trails and outdoor experiences in different destinations.
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