UNIQLO's High Line Rink Brings Back a Retro Summer Sport
Meghan Young — August 2, 2011 — Business
It's all "been there, done that" when it comes to pop-up shops, but the High Line Rink hopes to change that uninterested sentiment. Sponsored by UNIQLO, this temporary structure does feature fashion shops around it, but the main draw is the public, outdoor rollerskating rink. Forget about the culture of consumerism for a moment or two and instead strap on some skates in order to enjoy a retro pastime.
Designed by Designed by Diller Scofidio + Renfro and James Corner Field Operations in partnership with HWKN, the High Line Rink is located within The Lot -- a temporary public plaza below the High Line in New York City. With regularly scheduled theme nights and other fun activities, the High Line Rink will be open until the end of September.
Designed by Designed by Diller Scofidio + Renfro and James Corner Field Operations in partnership with HWKN, the High Line Rink is located within The Lot -- a temporary public plaza below the High Line in New York City. With regularly scheduled theme nights and other fun activities, the High Line Rink will be open until the end of September.
Trend Themes
1. Pop-up Roller Rinks - Pop-Up Roller Rinks are becoming a popular trend in urban locations, where people can take a break from the consumer culture and enjoy a retro pastime.
2. Outdoor Entertainment - Outdoor entertainment spaces that provide unique experiences for its visitors are a trend that can be leveraged to create memorable events.
3. Partnerships with Brands - Partnerships between retailers and brands to create unique experiences like pop-up roller rinks can lead to increased consumer engagement and brand loyalty.
Industry Implications
1. Retail - Retailers can leverage the trend of pop-up roller rinks to create buzz, increase foot traffic, and attract new customers to their stores.
2. Hospitality - The hospitality industry can capitalize on the trend of outdoor entertainment spaces to provide new and exciting experiences for guests.
3. Marketing - Marketing agencies can collaborate with retailers and brands to create engaging experiences like pop-up roller rinks that help to promote their products and services.
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