Tinx Created the New Avocado Jalapeño Hot Sauce Dressing with TABASCO
Katherine Pendrill — February 5, 2023 — Lifestyle
References: businesswire & elitedaily
Popular digital creator Tinx has teamed up with the iconic hot sauce brand TABASCO to unveil the new TABASCO Brand x TINX Avocado Jalapeño Hot Sauce Dressing.
For those unfamiliar, Tinx is a popular TikToker who has been putting Tabasco on everything – including salads – for years now. Now the creator has launched a deal with her hot sauce brand of choice, TABASCO, to come up with a hybrid hot sauce salad dressing. The new TABASCO Brand x TINX Avocado Jalapeño Hot Sauce Dressing is made with TABASCO's Green Jalapeño Sauce, as well as avocado, olive oil, apple cider vinegar, lemon juice, and herbs. The result is a zesty and herby dressing, with just the right amount of price. As Lee Susen, Chief Sales and Marketing Officer at McIlhenny Company, the owner of TABASCO Brand, said in a press release: "“We knew that Tinx was already a brand fan, using our product in a unique way so she was a natural fit as our first-ever talent partner collaboration."
Image Credit: TABASCO
For those unfamiliar, Tinx is a popular TikToker who has been putting Tabasco on everything – including salads – for years now. Now the creator has launched a deal with her hot sauce brand of choice, TABASCO, to come up with a hybrid hot sauce salad dressing. The new TABASCO Brand x TINX Avocado Jalapeño Hot Sauce Dressing is made with TABASCO's Green Jalapeño Sauce, as well as avocado, olive oil, apple cider vinegar, lemon juice, and herbs. The result is a zesty and herby dressing, with just the right amount of price. As Lee Susen, Chief Sales and Marketing Officer at McIlhenny Company, the owner of TABASCO Brand, said in a press release: "“We knew that Tinx was already a brand fan, using our product in a unique way so she was a natural fit as our first-ever talent partner collaboration."
Image Credit: TABASCO
Trend Themes
1. Hot Sauce Salad Dressing Trend - The rise of hot sauce salad dressings as a popular food trend presents an opportunity for companies to innovate by creating unique and flavorful dressings that appeal to spice lovers.
2. Influencer-branded Food Products Trend - Collaborating with popular social media influencers to create branded food products can help companies tap into their fanbase and create new revenue opportunities.
3. Hybrid Food Products Trend - Creating hybrid food products, such as the TABASCO Brand x TINX Avocado Jalapeño Hot Sauce Dressing, can provide consumers with a unique culinary experience and differentiate a brand from competitors.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can capitalize on the hot sauce salad dressing trend by creating unique dressings that incorporate different flavors and heat levels to appeal to a wider audience.
2. Social Media Influencer Industry - The social media influencer industry can collaborate with food and beverage brands to create branded products that appeal to their fanbase and generate new revenue streams.
3. Condiments Industry - The condiments industry can take advantage of the hybrid food products trend by creating unique sauce blends that combine different flavors to provide consumers with a unique culinary experience.
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