CHOPT's New 'Summer Road Trip' Salad Menu Arrives This June
Katherine Pendrill — June 26, 2019 — Lifestyle
References: facebook & qsrmagazine
CHOPT is helping consumers take a trip across America with its new 'Summer Road Trip' menu. Featuring seasonal ingredients from across the country, the new menu allows you to enjoy flavors from east to west without even getting in your car.
CHOPT's new Summer Road Trip menu is a collection of salads and bowls that will be available starting on June 26th. The dishes were inspired by ingredients found across the country—from Texas to Savannah and Key West. For instance, there's a new Georgia Summer Cobb salad made with peaches and a Key West Jerk Chicken Salad topped with a creamy habanero dressing.
To complement the salads and the summer road trip theme, CHOPT will also be creating custom popsicles—'CHOPTsicles' if you will—inspired by flavors from its new menu.
Image Credit: CHOPT.
CHOPT's new Summer Road Trip menu is a collection of salads and bowls that will be available starting on June 26th. The dishes were inspired by ingredients found across the country—from Texas to Savannah and Key West. For instance, there's a new Georgia Summer Cobb salad made with peaches and a Key West Jerk Chicken Salad topped with a creamy habanero dressing.
To complement the salads and the summer road trip theme, CHOPT will also be creating custom popsicles—'CHOPTsicles' if you will—inspired by flavors from its new menu.
Image Credit: CHOPT.
Trend Themes
1. Regional Ingredients - Opportunities for sourcing unique and authentic regional ingredients to create new dishes and experiences.
2. Themed Menus - Creating seasonal or themed menus can appeal to consumers' desire for variety and exploration.
3. Product Extensions - Expanding product lines to include complementary items like custom popsicles can increase brand loyalty and customer satisfaction.
Industry Implications
1. Restaurant Industry - The restaurant industry can offer more diverse and creative menu options through the use of regional and seasonal ingredients.
2. Food Manufacturing Industry - Food manufacturers can explore new product lines and packaging options that complement themed restaurant menus.
3. Food Retail Industry - Grocery stores and specialty food shops can stock and promote authentic, regional ingredients to support restaurants and attract customers looking for unique culinary experiences.
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