Verizon Droid Phone Mocks Apple Favorite with iDon't Ad
Ben Preiss — October 18, 2009 — Marketing
References: phones.verizonwireless & techcrunch
Will the Verizon Droid be a serious challenger for the iPhone's title of World's Sexiest Gadget? Motorola, Google and Verizon, who teamed up to deliver the Droid, clearly think so. An aggressive ad campaign targeting the iPhone's weak points, the iDon't ad mocks Apple's ads by listing the things that the iPhone can't do. The Verizon Droid is rumored to be as small or slightly smaller than the iPhone with a slide-out keyboard.
Implications - While it seems unimaginable that any phone would surpass the immense capabilities of the iPhone, the Droid's 5 megapixel camera, touchscreen, full keyboard and sleek, compact exterior are just a few of the futures that make it a prime competitor.
Implications - While it seems unimaginable that any phone would surpass the immense capabilities of the iPhone, the Droid's 5 megapixel camera, touchscreen, full keyboard and sleek, compact exterior are just a few of the futures that make it a prime competitor.
Trend Themes
1. Aggressive Diss Ads - Opportunity for companies to challenge competitors through aggressive ad campaigns that highlight their weak points.
2. Challengers to Popular Products - Potential for new products to emerge as challengers to established favorites in the market.
3. Sleek, Compact Design - Demand for gadgets with sleek and compact design features.
Industry Implications
1. Smartphones - Opportunity for smartphone manufacturers to differentiate their products from competitors by aggressively highlighting unique features.
2. Mobile Technologies - Development of new mobile technologies that challenge established products and services.
3. Advertising - Opportunity for advertising agencies to create highly effective campaigns that resonate with consumers and challenge established favorites in the market.
6.7
Score
Popularity
Activity
Freshness
