Fun Mobility Scooter for Disabled Tots
Eva Rubenov — May 18, 2007 — Life-Stages
References: wizzybug.org.uk & redferret.net
Finally - a cute, rechargeable mobility scooter for disabled children (under 5 years) has been created. It's called Wizzybug. Wizzybug allows children to zip about. It's cute buggy eyes and bright red colour are sure to appeal to any child. What a great invention!
Implications - Innovations that are targeted to very specific niche groups, like disabled children, have a special place in the marketplace. Many brands tend to forget these subsets of the population, which means that those who do not will secure a competitive advantage. Consumers today are not hesitant to spend exorbitant amounts on their children, a fact that should appeal to any company looking for new areas of opportunity.
Implications - Innovations that are targeted to very specific niche groups, like disabled children, have a special place in the marketplace. Many brands tend to forget these subsets of the population, which means that those who do not will secure a competitive advantage. Consumers today are not hesitant to spend exorbitant amounts on their children, a fact that should appeal to any company looking for new areas of opportunity.
Trend Themes
1. Specific Niche Innovations - Targeting specific niche groups, such as disabled children, can provide a competitive advantage in the marketplace.
2. Child-focused Products - Creating products that appeal specifically to children can tap into the willingness of parents to spend on their kids.
3. Rechargeable Mobility Solutions - Developing rechargeable mobility solutions for children can address a unique market need and offer convenience for parents.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can explore creating products like Wizzybug that appeal to disabled children.
2. Mobility Solutions - Companies in the mobility industry can consider expanding their offerings to include rechargeable solutions targeted at children.
3. Children's Medical Equipment - Manufacturers of medical equipment for children can explore creating innovative mobility solutions like Wizzybug.
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