Los Angeles' 'Button Mash' is a Cross Between an Arcade and a Restaurant
Katherine Pendrill — December 8, 2016 — Lifestyle
While Los Angeles has no shortage of hip and creative restaurants, a new establishment called 'Button Mash' is setting itself apart from the competition by offering a little something extra. A perfect choice for those attending Trend Hunter’s Los Angeles innovation conference, this eatery offers exceptional craft beers, delicious Asian-American dishes and access to vintage pinball machines and nostalgia-inducing video games for as little as 25 cents a pop.
At the hybrid restaurant, patrons can spend their loose change playing old-school games such as Tron, Rampage and Frogger. Those who are true gaming fans can also visit the back of restaurant to pick up some chic gaming merchandise that will allow them to show off their fandom. Beyond the games, the restaurant also offers a selection of tasty Asian-American bites, including crispy tofu balls, double-fried chicken wings and shrimp toast. To round things out, there are a number of excellent craft beers available for fueling game-filled nights out.
At the hybrid restaurant, patrons can spend their loose change playing old-school games such as Tron, Rampage and Frogger. Those who are true gaming fans can also visit the back of restaurant to pick up some chic gaming merchandise that will allow them to show off their fandom. Beyond the games, the restaurant also offers a selection of tasty Asian-American bites, including crispy tofu balls, double-fried chicken wings and shrimp toast. To round things out, there are a number of excellent craft beers available for fueling game-filled nights out.
Trend Themes
1. Hybrid Arcade Bars - Combining restaurants with arcade gaming provides a unique and nostalgic dining experience for customers.
2. Craft Beers and Gaming - The trend of offering a wide selection of craft beers at arcade bars caters to gaming enthusiasts seeking unique drink options.
3. Gaming Merchandise - Arcade bars with gaming merchandise stores provide opportunities for fans to showcase their love for gaming culture.
Industry Implications
1. Hospitality - The hospitality industry can incorporate arcade games into their restaurants to attract a younger demographic and enhance the overall dining experience.
2. Craft Beer - Craft beer breweries and bars can partner with arcade bars to offer their unique brews as part of the gaming experience, attracting new customers.
3. Merchandise Retail - Retailers specializing in gaming merchandise can target arcade bars as a distribution channel to reach gaming enthusiasts and increase sales.
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