The Alienware Internet Cafe in China is Like Entering the Matrix
Rebecca Byers — December 7, 2015 — Tech
References: retaildesignblog.net
The Alienware Internet Cafe in Ningbo, China is a brand new gaming headquarters where PC gaming fanatics can compete comfortably on professional-level equipment. Alienware is a computer hardware subsidiary of Dell that produces professional quality custom gaming laptops. The intriguing, futuristic Alienware Internet Cafe features a cafe for patrons to grab a bite to eat, as well as a viewing room where individuals can watch other computer games as they unfold.
This unique retail outpost from the gaming computer manufacturer is outfitted to resemble the ultimate gaming experience. Featuring all black walls and professional gaming chairs to match the computer set-ups, the Alienware Internet Cafe resembles something out of a science-fiction movie rather than your average place to get some work done. Indeed, the Internet cafe is likely designed with super-serious gamers in mind.
This unique retail outpost from the gaming computer manufacturer is outfitted to resemble the ultimate gaming experience. Featuring all black walls and professional gaming chairs to match the computer set-ups, the Alienware Internet Cafe resembles something out of a science-fiction movie rather than your average place to get some work done. Indeed, the Internet cafe is likely designed with super-serious gamers in mind.
Trend Themes
1. Professional Gamer Cafes - Gamer cafes that provide specialized equipment and unique experiences for professional and casual gamers alike.
2. Gaming Hardware Companies Entering Retail - Companies that manufacture gaming hardware entering the retail industry to provide unique experiences for gamers and expand their brand.
3. Futuristic Retail Spaces - Retail spaces designed to resemble the ultimate experience in their respective industries, aimed at attracting consumers seeking unique and immersive experiences.
Industry Implications
1. Gaming and Esports - The gaming and esports industry stands to benefit from the introduction of professional gamer cafes that offer unique gaming experiences to their customers.
2. Retail - The retail industry can benefit from the trend of creating futuristic retail spaces to attract consumers with new and immersive experiences.
3. Computer Hardware - Manufacturers of computer hardware such as Dell's Alienware can extend their brand and create new revenue streams by entering the retail industry and providing customers with unique and immersive experiences.
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