This Promotional Bus Marks the Launch of Godzilla Resurgence in Japan
Laura McQuarrie — August 3, 2016 — Autos
References: www1.keio-bus & japantrends
In order to get locals excited about the release of Godzilla Resurgence, a new themed promotional bus was created for the day of the movie's release in Japan.
One bus traveling on the Shinjuku WE Bus route from Shinjuku Station and Kabukicho in Tokyo was transformed into a themed bus, featuring a special buzzer that sounded Godzilla's roar when commuters requested a stop. This bus travels in an area that's close to both the Toho cinema complex and the new Godzilla hotel in Kabukicho.
What's particularly notable about the release of Godzilla Resurgence is that it is the first Japanese-produced Godzilla film to be launched since 2004. As such, there have been dozens of new products created to take advantage of a renewed interest in Japan's own iconic movie monster.
One bus traveling on the Shinjuku WE Bus route from Shinjuku Station and Kabukicho in Tokyo was transformed into a themed bus, featuring a special buzzer that sounded Godzilla's roar when commuters requested a stop. This bus travels in an area that's close to both the Toho cinema complex and the new Godzilla hotel in Kabukicho.
What's particularly notable about the release of Godzilla Resurgence is that it is the first Japanese-produced Godzilla film to be launched since 2004. As such, there have been dozens of new products created to take advantage of a renewed interest in Japan's own iconic movie monster.
Trend Themes
1. Themed Promotional Buses - The use of themed promotional buses to promote events or products can create an immersive and memorable experience for consumers.
2. Iconic Movie Monster Merchandise - The renewed interest in iconic movie monsters like Godzilla can create opportunities for the production and sale of related merchandise.
3. Interactive Commuting Experience - Adding interactive elements to the commuting experience, like the Godzilla roar buzzer, can make everyday activities more engaging and memorable.
Industry Implications
1. Movie Industry - The creation of themed promotional buses and related merchandise for movie releases can enhance the overall marketing strategy for the movie industry.
2. Tourism Industry - The launch of iconic movie monster-themed hotels and attractions can attract tourists to specific areas, supporting the tourism industry.
3. Transportation Industry - The addition of interactive elements to public transportation, like the Godzilla roar buzzer, can increase passenger engagement and satisfaction in the transportation industry.
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