This Promotion Involves Dining in the Great Hall of Hogwarts
Katherine Pendrill — January 13, 2016 — Pop Culture
References: wbstudiotour & brandeating
Warner Bros. is currently running a promotion that allows Harry Potter fans to spend their Valentine's Day dining in the Great Hall of Hogwarts. While there are many ways to celebrate J. K. Rowling's famous series at home, this experience is designed for Harry Potter fans who want to get one step closer to the real thing.
The promotion runs on February 13th and 14th and it takes place on the actual set of the Great Hall of Hogwarts from the Harry Potter movies. The experience includes drinks, canapes and a 3-course meal that features delicious offerings such as smoked salmon mousse and Hertfordshire lamb rack. In addition to dinner, guests will also receive after-hours access to the London Studio Tour, a tankard of Butterbeer and a magic wand of their choosing.
For those interested in attending the event, a ticket for two is priced at £495.
The promotion runs on February 13th and 14th and it takes place on the actual set of the Great Hall of Hogwarts from the Harry Potter movies. The experience includes drinks, canapes and a 3-course meal that features delicious offerings such as smoked salmon mousse and Hertfordshire lamb rack. In addition to dinner, guests will also receive after-hours access to the London Studio Tour, a tankard of Butterbeer and a magic wand of their choosing.
For those interested in attending the event, a ticket for two is priced at £495.
Trend Themes
1. Harry-potter-themed Experiences - There is an emerging trend of businesses offering immersive experiences for fans of J. K. Rowling's Harry Potter series, providing opportunities for unique and magical dining experiences.
2. Pop-up Dining Experiences - Pop-up dining experiences in unique and unconventional locations, such as the Great Hall of Hogwarts, are gaining popularity for special events and promotions, offering businesses a chance to create memorable experiences for their customers.
3. Fan Engagement Events - Organizing fan engagement events that allow enthusiasts to connect with their favorite franchises, like Harry Potter, provides opportunities for businesses to drive customer loyalty, brand engagement, and revenue.
Industry Implications
1. Hospitality - The hospitality industry can capitalize on the trend of Harry Potter-themed experiences by creating similar immersive dining events that cater to fans of other popular franchises, delivering unique and memorable experiences for their guests.
2. Food and Beverage - Food and beverage businesses can explore the opportunity of hosting pop-up dining experiences in unconventional locations, leveraging the trend to create buzz, attract customers, and offer exclusive dining experiences.
3. Entertainment - The entertainment industry can organize fan engagement events that bring fans closer to their favorite franchises and characters, creating opportunities for immersive experiences, merchandise sales, and increased brand loyalty.
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