Newt Clements's Happy Meal Boxes Celebrate Pop Culture Films
— July 25, 2013 — Pop Culture
References: pleated-jeans & lostateminor
Newt Clements has created some absolutely spectacular mashup art with his new Happy Meal boxes featuring pop culture films. Each of his fast food boxes displays the iconic golden McDonald's arches, but features a design from a popular movie, from the Golden Age of Hollywood all the way through television shows of the 1990s. Most of the films used in Clements's designs are a bit old for children, making for some deliciously twisted creations.
A personal favorite is a Happy Meal box displaying images from 'The Exorcist.' The toy that comes with this meal is a figurine of Reagan, the iconic devil-child of the film, in her bed, green teeth bared, and with a head that, rotates all the way round.
By juxtaposing classic films with a children's meal, Clements has created darkly humorous series that most people would love to see in their local fast food restaurant.
A personal favorite is a Happy Meal box displaying images from 'The Exorcist.' The toy that comes with this meal is a figurine of Reagan, the iconic devil-child of the film, in her bed, green teeth bared, and with a head that, rotates all the way round.
By juxtaposing classic films with a children's meal, Clements has created darkly humorous series that most people would love to see in their local fast food restaurant.
Trend Themes
1. Pop Culture Fast Food Boxes - Food companies can partner with popular franchises to create movie-themed fast food boxes to attract customers and create a unique dining experience.
2. Nostalgic Food Packaging - Companies can utilize nostalgia by reviving past packaging designs to evoke memories and emotions in consumers, promoting brand loyalty and word of mouth marketing.
3. Adult-themed Children's Meals - Creating children's meal boxes that feature adult-themed movies can appeal to parents who grew up with these movies and are now introducing them to their children or young adults looking for a nostalgic dining experience.
Industry Implications
1. Fast Food Industry - The fast food industry can innovate by incorporating pop culture into their packaging design to appeal to a wider audience and create a unique dining experience.
2. Packaging Industry - The packaging industry can leverage nostalgia to create new packaging designs that evoke emotions and memories, standing out in a crowded market and creating brand loyalty.
3. Entertainment Industry - The entertainment industry can partner with fast food companies to promote new or existing movies or TV shows through children's meal boxes, creating a new revenue stream and reaching a wider audience.
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