Google and 'The Simpsons' Have Partnered to Release a VR Couch Gag
Joey Haar — October 19, 2016 — Pop Culture
References: simpsonscardboard & producthunt
The couch gags on 'The Simpsons' have been one of the hallmarks of the legendary, long-running cartoon sitcom and Google has joined forces with Fox to present a new couch gag in virtual reality. 'Planet of the Couches' was produced by 'The Simpsons' writers and Google animators in honor of the show's 600th episode.
In the VR couch gag, the Simpson family reenacts scenes from the classic movie 'The Planet of the Apes.' But rather than a world where humans have been replaced by apes, this couch gag replaces humans with anthropomorphic couches.
While the typical couch gag might only last a few seconds,'Planet of the Couches is a three-minute journey. And since VR offers 360-degrees views, there are dozens and dozens of in-jokes hidden throughout the environment, encouraging fans go back to the experience many times.
In the VR couch gag, the Simpson family reenacts scenes from the classic movie 'The Planet of the Apes.' But rather than a world where humans have been replaced by apes, this couch gag replaces humans with anthropomorphic couches.
While the typical couch gag might only last a few seconds,'Planet of the Couches is a three-minute journey. And since VR offers 360-degrees views, there are dozens and dozens of in-jokes hidden throughout the environment, encouraging fans go back to the experience many times.
Trend Themes
1. Virtual Reality TV - As virtual reality technology advances, there are opportunities for traditional TV shows to create immersive and interactive experiences that engage fans in new ways.
2. Nostalgia Marketing - Collaborating with established brands and franchises to create new experiences that tap into consumer nostalgia can be a successful marketing strategy to capture audience attention and engagement.
3. Easter Egg Culture - Encouraging audience engagement and repeat visits through the inclusion of hidden references and Easter eggs in interactive experiences, can be a new approach to increase brand loyalty and awareness.
Industry Implications
1. Entertainment - The entertainment industry has a chance to leverage virtual reality technology to create new interactive and immersive experiences for TV shows and movies that extend beyond traditional formats.
2. Technology - As virtual reality and other technologies evolve, new opportunities will emerge to create complex and innovative user experiences across industries and sectors.
3. Marketing - Nostalgia marketing and interactive experiences can open up new opportunities for brands to engage and create strong bonds with audiences in unique and memorable ways.
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