Consumers engage with content overseen by their favorite stars
Implications - An efficient means of engaging the pop culturally connected consumer, brands are turning to celebrities to create experience-focused offerings conceptualized by the stars themselves. Observed in sectors that range from mobile applications to art auctions, this progression speaks to a consumer desire to interact with authentic content curated by a perceived expert. This can also be seen as representational of the illusion of closeness and familiarity created by celebrity social media presences.
Workshop Question - In what ways can your brand incorporate the influence of celebrities into its products/services, or the way it markets them?
Trend Themes
1. Celebrity Curation - As consumers crave authentic experiences with their favorite stars, brands turn to celebrities to create experience-focused offerings and interactions that resonate with their pop cultured audiences.
2. Immersion and Personalization - Brands create immersive experiences for their customers through personalized curation tying music and art together, and engender a hip, younger-gen audience.
3. Interactive Narratives - Increasingly platforms seek out bonus options for their customers to make them stand out from the competition, including the creation of interactive dialogs between the individuals and music through personal curation.
Industry Implications
1. Art and Auctions - Authentic celebrity-curated content is created and leveraged by brands and organizations in sectors that range from mobile applications to art auctions.
2. Music Industry - Music, as both an industry and art form, plays a prominent role in these celebrity-curated experiences, underscoring the power of music to connect with young consumers.
3. Luxury Goods and Services - Along with fine art auctions, these immersive experiences are most often deployed and marketed to luxury-minded consumers who are willing to spend more for a unique experience.
5 Featured, 44 Examples:
149,939 Total Clicks
Date Range:
Mar 15 — Oct 15
Trending:
Average
Consumer Insight Topics:
