OMG Digital Describes Itself as the BuzzFeed for Africa
Alyson Wyers — April 27, 2016 — Pop Culture
References: omgvoice & techcrunch
Described as "BuzzFeed for Africa," OMG Digital is the first place to go to when it comes to African pop culture, lifestyle and entertainment content. OMGVoice hosts original content specifically aimed at an African audience with platforms based in Ghana, Kenya and Nigeria. With a goal of being "the leading entertainment media platform for the 'connected generation' of African millennials worldwide," the startup hopes to provide content those of African origin can better relate to with their website and mobile app.
According to Josh Constine at TechCrunch, OMG Digital is set to be the continent's biggest website by September, reaching the 250 million millennials there. They are successfully reaching a large segment of the population that isn't being catered to online.
According to Josh Constine at TechCrunch, OMG Digital is set to be the continent's biggest website by September, reaching the 250 million millennials there. They are successfully reaching a large segment of the population that isn't being catered to online.
Trend Themes
1. African Millennial Media - There is a growing demand for tailored online content and platforms for African millennials, presenting opportunities for media companies to innovate and capture market share.
2. Localized Entertainment Platforms - Companies can create entertainment platforms that focus on the unique cultural interests and perspectives of specific regions or countries to engage millennials and build a loyal user base.
3. Youth-centered Social Media - There is space for social media platforms that specifically cater to the interests and needs of African youth, presenting opportunities to create innovative and socially impactful tools for this demographic.
Industry Implications
1. Media - Media companies can seize the opportunity to provide tailored and engaging content to African millennials, capturing market share and growing their user base.
2. Entertainment - The rise of localized African entertainment platforms presents opportunities for content creators and distributors to engage with a previously underserved market and drive innovation in the industry.
3. Technology - The success of platforms like OMG Digital highlights the potential for innovative and impactful tech solutions aimed at African millennials, opening the door for further disruption in the sector.
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