This New CR7 Underwear Campaign Features Soccer-Related Poses
Rahul Kalvapalle — August 7, 2015 — Fashion
References: cr7underwear & thefashionisto
Soccer superstar Cristiano Ronaldo has unveiled the latest campaign for his CR7 underwear brand. What's unique about this particular series is that it features the Portuguese sex symbol posing in a series of unretouched images. Moreover, rather than simply posing in the typical smoldering postures, Ronaldo is captured in soccer-related poses showing him running up to take a freekick or aiming a shot.
The Real Madrid legend says that for this collection, he chose to "focus on re-working some of my favorite silhouettes and designs from previous collections". That being said, these pieces are updated with a fresh twist for the Fall/Winter season, with the trunk design being one of the stars of the show.
"The trunk is a style that I’ve worn throughout the year, and for me it is the most comfortable style in the range, so I wanted to make sure that it is available in a variety of different design options- something for every man.”
The Real Madrid legend says that for this collection, he chose to "focus on re-working some of my favorite silhouettes and designs from previous collections". That being said, these pieces are updated with a fresh twist for the Fall/Winter season, with the trunk design being one of the stars of the show.
"The trunk is a style that I’ve worn throughout the year, and for me it is the most comfortable style in the range, so I wanted to make sure that it is available in a variety of different design options- something for every man.”
Trend Themes
1. Unretouched Underwear Campaigns - Unretouched images in advertising campaigns are becoming a trend, bringing authenticity and transparency to marketing strategies.
2. Sports-inspired Underwear - Sports-inspired poses and designs in underwear campaigns are becoming popular, appealing to sports fans and athletes alike.
3. Revamped Classic Designs - Updating classic designs with a fresh twist is a trend in the men's underwear industry, giving a modern touch to traditional pieces.
Industry Implications
1. Men's Underwear - The men's underwear industry has the opportunity to embrace authenticity in advertising and offer sports-inspired designs to attract a wider audience.
2. Sports Merchandise - The trend of sports-inspired poses and designs in men's underwear campaigns can be leveraged by the sports merchandise industry to expand their product offerings.
3. Marketing and Advertising - Revamping classic designs with a fresh twist and incorporating unretouched images into advertising campaigns can be a disruptive innovation opportunity for marketing and advertising professionals.
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