Dear Kate Recently Launched a Highly Controversial Ad Featuring Bare Women
Olivia Singh — September 10, 2014 — Naughty
The clothing brand Dear Kate has launched a series of Corporate Lingerie Ads featuring female tech founders and CEOs. These Corporate Lingerie Ads have garnered a lot of controversy.
Dear Kate has always been a pioneer in campaigning its products through innovative advertising, which helps make women feel more positively about their respective bodies. However, the latest Corporate Lingerie Ads have been subject to feminist debates on female body image.
Some say that the Corporate Lingerie Ads are just another way women are looked at through the male gaze.
Elissa Shevinsky, CEO of the startup Glimpse Labs and author of the article 'That’s It—I’m Finished Defending Sexism in Tech' commented, “Posing in your underwear undermines the message that you aim to be taken seriously as a technologist.”
The other side is looking at "the glass half full" and is supporting the Corporate Lingerie Ads campaign since ..."it emphasizes the femininity of strong women, without negating that strength"
Dear Kate has always been a pioneer in campaigning its products through innovative advertising, which helps make women feel more positively about their respective bodies. However, the latest Corporate Lingerie Ads have been subject to feminist debates on female body image.
Some say that the Corporate Lingerie Ads are just another way women are looked at through the male gaze.
Elissa Shevinsky, CEO of the startup Glimpse Labs and author of the article 'That’s It—I’m Finished Defending Sexism in Tech' commented, “Posing in your underwear undermines the message that you aim to be taken seriously as a technologist.”
The other side is looking at "the glass half full" and is supporting the Corporate Lingerie Ads campaign since ..."it emphasizes the femininity of strong women, without negating that strength"
Trend Themes
1. Controversial Advertising - The use of controversial advertising, such as Dear Kate's Corporate Lingerie Ads, sparks feminist debates and challenges traditional notions of female body image in the fashion industry.
2. Positive Body Image - The promotion of positive body image through innovative advertising, like the Corporate Lingerie Ads, empowers women and promotes self-acceptance in the fashion and beauty industry.
3. Feminist Debates - Feminist debates surrounding the portrayal of women in advertising, exemplified by the controversy surrounding Dear Kate's Corporate Lingerie Ads, highlight ongoing discussions about gender representation in the media.
Industry Implications
1. Fashion - The fashion industry can capitalize on the disruptive innovation opportunities presented by controversial advertising campaigns, such as Corporate Lingerie Ads, by challenging conventional beauty standards and promoting body positivity.
2. Beauty - The beauty industry can embrace the disruptive innovation opportunities of positive body image advertising, like Dear Kate's Corporate Lingerie Ads, by showcasing diverse and inclusive representations of beauty.
3. Media and Advertising - The media and advertising industry can explore disruptive innovation opportunities by engaging in feminist debates and addressing the portrayal of women in advertising, as showcased by the controversy surrounding Dear Kate's Corporate Lingerie Ads.
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