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Cannabis Couture

High fashion products and accessories illuminate a new cannabis consumer

Implications - As the cannabis legalization movement continues to spread in North America, high fashion products and accessories designed for discretion are helping to redefine the industry. Related to an emerging consumer colloquially referred to as the "stiletto stoner," such stylish products seek to elevate the lifestyle for recreational users who find the stereotypical branding unrelatable. This progression speaks to the changing attitude toward recreational cannabis, as well as how lifestyle interests can transcend demographic stereotypes in modern marketing.
Workshop Question - Is there a growing consumer trend that your brand could capitalize on? If so, how would you do it?
Trend Themes
1. Stylish Cannabis Products - The emerging consumer colloquially referred to as the 'stiletto stoner' seeks to elevate the lifestyle for recreational users who find the stereotypical branding unrelatable.
2. Discreet Cannabis Consumption - High fashion products and accessories designed for discretion are helping to redefine the cannabis industry.
3. Design-focused Cannabis Products - Design-focused products are aimed at rewriting the aesthetic experience and therefore perception of cannabis smoking and recreational smokers.
Industry Implications
1. Fashion Industry - The fashion industry can cater to the emerging consumer market of 'stiletto stoners' seeking stylish and discreet cannabis products.
2. Design Industry - There is a growing market for design-focused cannabis products, which presents opportunities for designers and creatives to innovate in this space.
3. Hospitality Industry - Upscale cannabis dispensaries like Minerva Canna Group present opportunities for the hospitality industry to provide sophisticated, high-end experiences for cannabis consumers.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 44 Examples:
255,388 Total Clicks
Date Range:
Apr 15 — Aug 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Asymmetrical Glass Pipes
Asymmetrical Glass Pipes
The 'Balance Pipe' Applies Design Principles to Cannabis Culture
The efficient ‘Balance Pipe’ designed by Canadian-born, Brooklyn-based Jamie Wolfond brings a decidedly different look to cannabis culture. With its minimalist asymmetrical shape and... MORE
Elegant Cannabis Dispensaries
Elegant Cannabis Dispensaries
This Albuquerque Dispensary Puts a New Spin on Pot Branding
Designed by cannabis retail design firm the High Road Design Studio, this Albuquerque dispensary is a stylish and elegant medical marijuana shopping experience. Boasting an edibles bar, a retail... MORE
Cannabis Compartment Clutches
Cannabis Compartment Clutches
Annabis Makes Clutches with a Hidden Aroma-Locking Compartment
Annabis is a line of stylish purses designed specifically for women looking for a discreet system for carrying cannabis with them. Available in a variety of design that range from shoulder bags to... MORE
Designer Copper Rolling Trays
Designer Copper Rolling Trays
This Copper Rolling Tray Elevates the Smoking Aesthetic
This copper rolling tray is a stunning sculptural object that will elevate the aesthetic of your smoking experience. Designed by Matthias Kaiser, the cooper rolling tray can also be used as an... MORE
Design-Minded Cannabis Websites
Design-Minded Cannabis Websites
The Tetra Site Features an Elegant Minimalist Design
Tetra is an online platform for pot enthusiast to shop for supplies and paraphernalia through an aesthetically pleasing and minimalist cannabis website. The sleek design of the site offers a hip... MORE
Edible Cannabis Product Packaging
Edible Cannabis Product Packaging
Snoop Dogg and Pentagram are Creating Colorful Food Designs
Famed rapper and business mogul Snoop Dogg has release a line of edible cannabis products dubbed Leafs by Snoop and the brand has partnered up with design firm Pentagram to create boldly colored and... MORE

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