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Musical Themes

Brands are using music as inspiration for their product lines

Trend - Brands are turning to the music industry for inspiration for their various ventures, with unlikely industries ranging from makeup to food taking cues from the different genres, organizations or themes that the music industry represents.

Insight - Today's young consumer is drawn to products, services and branded experiences that cater specifically to their unique tastes. It's common for younger demographics to align themselves with "groups" based on their artistic preferences, and brands that are able to harness that prove to be more authentic to these individuals.
Workshop Question - Consider an unlikely industry that your brand could draw inspiration from.
Trend Themes
1. Music-inspired Products - Brands are turning to the music industry for inspiration for their various ventures, particularly by creating music-themed products that cater specifically to young consumers.
2. Eclectic Music Taste - Designers and fashion labels are creating lines of music-inspired makeup and clothing, drawing on the eclectic music taste of the creators and translating inspiration into bright, bold colors and graphics.
3. Music and Food Collaborations - Companies like Lay's are creating music-inspired chip flavors, with codes included for exclusive custom music and interactive experiences, blending the worlds of music and food through sensorial shared experiences.
Industry Implications
1. Beauty and Cosmetics - Cosmetic companies can create music-themed lines of makeup and beauty products to cater to younger consumers who align themselves with ‘groups’ based on their artistic preferences, creating products that feel more authentic.
2. Fashion and Apparel - Fashion designers and apparel brands can create music-inspired collections that draw from the eclectic music taste of the creators, and convey these inspirations through the use of bold colors, graphics and other artistic elements.
3. Food and Beverage - Food companies can use music-inspired products to create unique shared experiences that cater to consumers who are drawn to products and branded experiences that cater to their more unique tastes, providing dynamic interactive experiences that evoke both senses of taste and sound.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
135,780 Total Clicks
Date Range:
Jan 17 — Feb 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Music-Inspired Makeup Lines
Music-Inspired Makeup Lines
Designer Jeremy Scott Will Launch a MAC Cosmetics Collection
World renowned designer Jeremy Scott teams up with MAC Cosmetics to create a line of music-inspired makeup. Scott has an eclectic taste in music and his interests lie within a wide range of genres... MORE
Music Culture-Inspired Clothing
Music Culture-Inspired Clothing
Dominate Jakarta Draws Inspiration from Early Punk and Reggae
Fashion label Dominate Jakarta dropped a collection for the current Spring/Summer 2018 season entitled ‘Upsetter.’ The collection is showcased in a music-themed lookbook, drawing... MORE
Electronic Music-Inspired Game Consoles
Electronic Music-Inspired Game Consoles
The Analogue Super Nt Ghostly Edition Comes in All-White
Designed to accept and play SNES cartridges on a modern TV, the Analogue Super Nt Ghostly edition is a gorgeous aftermarket Super Nintendo that comes in a stunning white color scheme. Unlike the... MORE
Music-Themed Makeup Palettes
Music-Themed Makeup Palettes
theBalm's Highlight and Contour Kit is Styled Like a Concert Flyer
theBalm recently released a new highlight and contour kit called ‘Highlite ‘N Con Tour’ that will appeal to those with a love of music, festivals and concert-going. The name of each... MORE
play_circle_filledMusic-Inspired Chip Flavors
Music-Inspired Chip Flavors
Lay's 'Turn Up the Flavor' Potato Chips Unlock New Custom Songs
Through its Do Us a Flavor contest, Lay’s has introduced many fun potato chip flavors and with its newest program, Turn Up the Flavor, is it unveiling music-inspired chip flavors that aim to &#... MORE
Electronic Music-Inspired Capsules
Electronic Music-Inspired Capsules
Syndicate Original Drops Its Latest 90s-Focused Line for SS18
Ukranian fashion label Syndicate Original drops its latest seasonal offerings for Spring/Summer 2018. The entire collection centers around the era of the 90s and the prevalent culture of D.I.Y.... MORE

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