Apps and other digital platforms prioritize spontaneity for customers
Trend - Brands are facilitating spontaneity in consumers by offering platforms through which they're able to be more impulsive–in everything from travel plans to meeting up with friends and loved ones.
Insight - Though the ease and accessibility of smart technology has brought on consumer reliance on these technologies, people still crave person-to-person interactions. Many consumers see today's tech as something that actually facilitates in-person interactions, rather than working against them. By prioritizing spontaneous purchases or interactions, these brands are able to reverse the notion that technology facilitates insular or isolated behavior.
Insight - Though the ease and accessibility of smart technology has brought on consumer reliance on these technologies, people still crave person-to-person interactions. Many consumers see today's tech as something that actually facilitates in-person interactions, rather than working against them. By prioritizing spontaneous purchases or interactions, these brands are able to reverse the notion that technology facilitates insular or isolated behavior.
Workshop Question - How could your brand facilitate spontaneous interactions or purchases for its customer?
Trend Themes
1. Spontaneous Interaction - Brands are facilitating impulsive decisions and interactions in consumers through digital platforms and apps.
2. Face-to-face Interaction - Consumers are seeking person-to-person interactions, and are viewing technology as a facilitator of in-person interactions rather than against it.
3. P2P Business Models - Platforms such as Vayable are empowering individuals to turn their passions into a source of income through peer-to-peer business models.
Industry Implications
1. Wearables - Wearable technology is being developed to promote spontaneous social interactions and discourage screen time.
2. Social Networking Platforms - New social networking platforms are being developed to encourage more business-oriented, in-person conversations and less reliance on passive online communication.
3. Travel and Tourism - Peer-to-peer travel and tourism platforms are disrupting the traditional industry by offering unique, authentic experiences curated by locals.
5 Featured, 45 Examples:
78,906 Total Clicks
Date Range:
Apr 17 — Feb 19
Trending:
Mild
Consumer Insight Topics:
