Lush Cosmetics' Solid Bath Oil Products Ground, Energize and Relax
Laura McQuarrie — January 4, 2018 — Fashion
References: lush & hellogiggles
Some of the new personal care products that are being introduced by Lush Cosmetics for the new year include a collection of bath oil products that are grouped into three different kinds of categories based on mood.
Bath bombs are often only thought of as relaxing by consumers, but these new solid bath oil collections have the potential to help people see new ways to use the products in the bath. Lush's new collections include Grounded, Energized and Relaxed. Within these collections, consumers will find new products like Oil on Troubled Water, which boasts an earthy aroma of oakwood, peppermint and Roman chamomile. While the uplifting pick-me-up Razzle Dazzle bath bomb helps to energize with its citrus scents, Dreamtime, provides the opposite effect with its classic blend of lavender and chamomile to inspire relaxation and a restful night.
Bath bombs are often only thought of as relaxing by consumers, but these new solid bath oil collections have the potential to help people see new ways to use the products in the bath. Lush's new collections include Grounded, Energized and Relaxed. Within these collections, consumers will find new products like Oil on Troubled Water, which boasts an earthy aroma of oakwood, peppermint and Roman chamomile. While the uplifting pick-me-up Razzle Dazzle bath bomb helps to energize with its citrus scents, Dreamtime, provides the opposite effect with its classic blend of lavender and chamomile to inspire relaxation and a restful night.
Trend Themes
1. Mood-based Bath Products - The introduction of mood-based bath products offers an opportunity for personal care brands to tap into the emotional needs of consumers.
2. Expanding Bath Bomb Functionality - By showcasing the diverse benefits of bath bombs, brands can disrupt the traditional perception of these products and expand their usage beyond relaxation.
3. Customizable Bath Oil Collections - Creating bath oil collections based on individual moods allows brands to provide a personalized experience for consumers and encourage repeat purchases.
Industry Implications
1. Personal Care - The personal care industry can leverage mood-balancing bath oils to enhance their product offerings and differentiate themselves in the market.
2. Wellness - The wellness industry can incorporate mood-based bath products into their holistic approach to self-care, offering a multi-sensory experience for consumers.
3. Romantic & Relaxation Products - Brands in the romantic and relaxation products industry can explore the integration of mood-balancing bath oils to create immersive and transformative experiences for consumers.
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