FILA's New Sweatsuit is Comfortable with a Fun Old-School Style
Madison Mackay — April 12, 2018 — Fashion
References: urbanoutfitters & hypebae
Classic athleticwear company FILA released a new logo tracksuit, designed to be a new comfortable staple outfit in any wardrobe.
The brand's 90s one-piece sweatsuit revival was made in a light grey colorway, with an over-sized and ultra-comfortable fit. With an athletic theme, the outfit is not lacking in style, offering a streetwear-like inspiration. The brand's famous logo is branded down each arm and leg of the outfit, as well as a text emblem embroidered on the chest. The versatile piece was made to be worn together as an outfit or individually, durable and soft enough to be worn all day.
By using high-quality materials, the brand was able to create an outfit that is as comfortable as pajamas that have the ability to last for years. The new logo tracksuit from FILA is available as a set online now for $92.
The brand's 90s one-piece sweatsuit revival was made in a light grey colorway, with an over-sized and ultra-comfortable fit. With an athletic theme, the outfit is not lacking in style, offering a streetwear-like inspiration. The brand's famous logo is branded down each arm and leg of the outfit, as well as a text emblem embroidered on the chest. The versatile piece was made to be worn together as an outfit or individually, durable and soft enough to be worn all day.
By using high-quality materials, the brand was able to create an outfit that is as comfortable as pajamas that have the ability to last for years. The new logo tracksuit from FILA is available as a set online now for $92.
Trend Themes
1. Retro Logo Tracksuits - The revival of retro logo tracksuits presents an opportunity for brands to tap into nostalgic fashion trends and cater to consumers seeking comfort in their wardrobe.
2. 90s-inspired Fashion - The resurgence of 90s-inspired fashion items, like FILA's new sweatsuit, creates innovative possibilities for brands to combine vintage aesthetics with modern designs.
3. Versatile Athleisure - The rise of versatile athleisure wear, exemplified by FILA's logo tracksuit, offers an avenue for brands to meet the demand for comfortable and functional fashion that can be worn for various occasions.
Industry Implications
1. Fashion Apparel - The fashion apparel industry can explore the potential of retro logo tracksuits as a way to attract customers with a desire for nostalgic and comfortable clothing.
2. Sportswear - Sportswear brands can capitalize on the popularity of 90s-inspired fashion by incorporating vintage design elements into their products, as seen in FILA's new sweatsuit.
3. E-commerce - With the availability of FILA's logo tracksuit for purchase online, the e-commerce industry can seize the opportunity to tap into the demand for fashionable and versatile athleisure wear.
3.3
Score
Popularity
Activity
Freshness
