'Evie Blender' is a Hypoallergenic, Non-Absorbent Makeup Applicator
Laura McQuarrie — January 18, 2017 — Fashion
References: kickstarter & hellogiggles
A few years ago, sponge makeup applicators came to be loved by beauty consumers and professionals alike, who admired the tool for its ability to create flawlessly blended makeup looks. But like conventional makeup brushes, these sponge applicators are prone to collecting bacteria and need to be cleaned rigorously.
The 'Evie Blender' is now being introduced to the world through Kickstarter as "The World's First Perfect Makeup Blender." This product sets itself apart by being made of hypoallergenic medical-grade silicone, meaning that it's ultra easy to clean and won't absorb any product.
Other comparable makeup applicators made with silicone that are new to the market include The Perfect Weapon by Violet Voss Cosmetics, as well as Molly Cosmetics' SILISPONGE. Still, the glittery Evie Blender stands out for its slightly conical form, which is reminiscent of the classic beautyblender.
The 'Evie Blender' is now being introduced to the world through Kickstarter as "The World's First Perfect Makeup Blender." This product sets itself apart by being made of hypoallergenic medical-grade silicone, meaning that it's ultra easy to clean and won't absorb any product.
Other comparable makeup applicators made with silicone that are new to the market include The Perfect Weapon by Violet Voss Cosmetics, as well as Molly Cosmetics' SILISPONGE. Still, the glittery Evie Blender stands out for its slightly conical form, which is reminiscent of the classic beautyblender.
Trend Themes
1. Silicone Makeup Applicators - The trend of using hypoallergenic, non-absorbent silicone makeup applicators is disrupting the beauty industry.
2. Easy-to-clean Makeup Tools - The trend towards easy-to-clean makeup tools is creating opportunities for innovation in the beauty industry.
3. Silicone Cosmetic Products - The trend of incorporating silicone into cosmetic products is driving innovation in the beauty industry.
Industry Implications
1. Beauty Industry - The beauty industry can capitalize on the trend of silicone makeup applicators by developing innovative, hypoallergenic products.
2. Cosmetic Tools Industry - The industry that manufactures cosmetic tools has an opportunity to innovate by creating easy-to-clean makeup applicators made of silicone.
3. Cosmetic Product Industry - The cosmetic product industry can benefit from the trend of silicone cosmetic products by developing innovative, non-absorbent makeup formulas.
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