Clinique and Marimekko Collaborated on a Limited-Edition Range
Laura McQuarrie — January 3, 2018 — Fashion
Cosmetics manufacturer Clinique and Marimekko, the Finnish textile and clothing design company, joined forces to create a limited-edition collection of products that focus on color and print.
The limited-edition range pairs some of Marimekko's most celebrated patterned designs with lip gloss and lipstick shades from Clinique. While the Marimekko x Clinique Pop Splash Lip Gloss + Hydration offers shades like the nude Latte Pop and the high-shine, sheer pink Fireberry, the Marimekko x Clinique Pop Lip Colour + Primer comes in a more highly curated selection of colors that range from violet to deep red.
As well as wanting to collect the individual shades for the sake a variety, consumers will also be drawn to the packaging, each of which celebrates a different pattern from the design house.
The limited-edition range pairs some of Marimekko's most celebrated patterned designs with lip gloss and lipstick shades from Clinique. While the Marimekko x Clinique Pop Splash Lip Gloss + Hydration offers shades like the nude Latte Pop and the high-shine, sheer pink Fireberry, the Marimekko x Clinique Pop Lip Colour + Primer comes in a more highly curated selection of colors that range from violet to deep red.
As well as wanting to collect the individual shades for the sake a variety, consumers will also be drawn to the packaging, each of which celebrates a different pattern from the design house.
Trend Themes
1. Limited-edition Collaborations - Exploring partnerships with different industries to create unique and exclusive products can attract consumers.
2. Print and Pattern Integration - Incorporating bold and eye-catching designs into product packaging can differentiate a brand in the cosmetics industry.
3. Color-curated Selections - Offering a carefully chosen range of colors can appeal to consumers seeking personalized and on-trend cosmetic options.
Industry Implications
1. Cosmetics - The cosmetic industry can explore collaborations with fashion, art, and design industries to create unique and appealing products.
2. Fashion - Fashion brands can collaborate with cosmetics companies to leverage their prints and patterns in the creation of exclusive packaging and products.
3. Design - Design houses can partner with cosmetic manufacturers to integrate their iconic prints and patterns into cosmetic packaging, creating visually distinctive products.
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