Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,884 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,884 cutting edge ideas.

Anti-Anxiety Entrenchment

New product experiences are designed around alleviating consumer anxiety

Trend - Moving beyond pseudo-medicinal treatments and meditation-adjacent experiences, brands are now designing products and experiences with built-in features that take aim at the present culture of anxiety.

Insight - Consumer anxiety is aggravated by different environmental, political, economic, and/or social factors, and given the hyper-connected context of today, many consumers experience increased levels of restlessness. This facilitates a demand for lifestyle products that can offer some relief—whether temporary or long-term. In this space, consumers prioritize non-invasive, holistic approaches that can be seamlessly introduced, appealing to their need for convenience during their busy day-to-day.
Workshop Question - With the current culture of anxiety future generations find themselves in, how can you offer a product experience that includes a built-in antidote to the concerns of today's consumer?
Trend Themes
1. Anxiety-alleviating Products - Consumer anxiety is on the rise, leading to a demand for non-invasive, holistic approaches that offer relief.
2. Customized Stress-reduction Experiences - Consumers are seeking experiences and products that specifically target stress reduction and offer relief from the pressures of modern life.
3. Holistic Schedules - 'The Habit System' planner is an example of a trend towards holistic scheduling that enables users to feel in control and alleviate feelings of being overwhelmed in a busy lifestyle.
Industry Implications
1. Wellness Industry - The wellness industry is at the forefront of providing products and experiences that address consumer anxiety and promote holistic approaches to health and wellness.
2. Travel Industry - The travel industry can take advantage of the anxiety-alleviating trend by offering customized stress-reducing experiences such as Monarch Mood Food for airline passengers.
3. Home Goods and Bedding Industry - The growing popularity of anxiety-alleviating bedding such as the 'LEVIA' weighted blanket offers opportunity for innovation and disruption in the home goods and bedding industry.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
143,564 Total Clicks
Date Range:
Aug 17 — Feb 19
Trending:
Warm
Consumer Insight Topics:

Related Examples

Crinkled Tunnel-Like Retail Experiences
Crinkled Tunnel-Like Retail Experiences
Tacklebox Architecture Boasts a Chic Sculptural Interior
Chic Wine-Inspired Bar Interiors
Chic Wine-Inspired Bar Interiors
Foolscap Studio Arranges a Modern & Sculptural Interior Design
Nostalgic Home Showroom Pop-Ups
Nostalgic Home Showroom Pop-Ups
The Design of the Byredo Pop-Up is Intentionally Eerie & Familiar
Shiny Cheese Tart Shops
Shiny Cheese Tart Shops
Galvanized Metal is the Main Material of This Store by Fumitaka Suzuki
Colorful Homeware Brand Expansions
Colorful Homeware Brand Expansions
Hay Opens Its First Brick-and-Mortar Establishment in Portland
Apartment-Style Global Tech Stores
Apartment-Style Global Tech Stores
The Apple Store in Paris Embraces Classical Architecture
Beautifully Creative Retail Spaces
Beautifully Creative Retail Spaces
Anyways Uses Voyeurism as Inspiration for Ace & Tate's Shop
play_circle_filledPlant-Powered Hydrating Beverages
Plant-Powered Hydrating Beverages
'V8 +Hydrate' Contains Natural Electrolytes from Sweet Potato
Fruity Morning Energy Drinks
Fruity Morning Energy Drinks
The Rockstar First Start Energy Drink is Made with Real Fruit Juice
Sporty Watermelon Drinks
Sporty Watermelon Drinks
WTRMLNSLCE is a Line of Shelf-Stable, Electrolyte-Rich Watermelon Water
Device-Charging Day Planners
Device-Charging Day Planners
The Tesmo Universe Book Powers Smartphones and Keeps You Organized
Bicoastal Fashion Retail Interiors
Bicoastal Fashion Retail Interiors
Janson Goldstein References Brand ALC's Ethos for This Store
Public Transit Planning Updates
Public Transit Planning Updates
The Dallas Area Rapid Transit Partnered with Lyft
Summarized Daily Snapshots
Summarized Daily Snapshots
Google's Visual Snapshot Helps to Plan Every Aspect of One's Day
Artisanal Luxe Homeware
Artisanal Luxe Homeware
Gucci Presented a Gucci Décor 2018 Collection by Alessandro Michele
Blanket-Integrated Beach Bags
Blanket-Integrated Beach Bags
The 'Ibora' Beach Bag Unfolds to Offer a Place to Sit on the Sand
Luxury Stress-Relieving Bedding
Luxury Stress-Relieving Bedding
The 'Zen Blanket' Improves Your Sleep While Reducing Anxiety
Healthy Baby Food Planners
Healthy Baby Food Planners
The Nuttri App Helps Parents Find Easy and Nutritious Recipes
Intelligent Ink Pens
Intelligent Ink Pens
The 'Pen+ Ellipse' is Compatible with Moleskine's Smart Writing Set
Versatile Travel Jackets
Versatile Travel Jackets
The Baubax 2.0 Boasts 25 Distinct Comfort Features for Travelers
Contoured Head Blankets
Contoured Head Blankets
The Anti-Cold Head Wrapping Blanket Prevents Drafts
Sparkling Organic Mocktails
Sparkling Organic Mocktails
Mingle Sparkling Mocktails Makes 40-Calorie Natural Drinks
play_circle_filledErasable Whiteboard Notebooks
Erasable Whiteboard Notebooks
With Modifiable Pages, the ANEW Planner is Infinitely Reusable
Alternative Paper Planners
Alternative Paper Planners
The 'Eco' Planner is Made with Waterproof, Tree-Free Stone Paper
Anxiety-Alleviating Bedding
Anxiety-Alleviating Bedding
The 'Alpha' Weighted Blanket Provides Natural Pressure Stimulation
Caffeine-Free Kids' Teas
Caffeine-Free Kids' Teas
Bössi Kids Tea is an Organic Tea Drink Specifically Made for Kids
Superhero-Branded Hydration Beverages
Superhero-Branded Hydration Beverages
The New Roar Kids Line Encourages Kids to Stay Hydrated
Wireless Heated Blanket Capes
Wireless Heated Blanket Capes
This Cordless Heated Cape Keeps You Warm Indoors and Out
Emotion-Focused Day Planners
Emotion-Focused Day Planners
The 'Eplanner' Emotional Planner Helps You Learn More About Yourself
Optimized Temperature Bedding
Optimized Temperature Bedding
This Temperature-Regulating Bed Blanket is Comfortable Year-Round
Heated Sports Fan Blankets
Heated Sports Fan Blankets
The Cordless Heated Stadium Blanket Keeps You Cozy in Cold Weather
play_circle_filledNational Coffee Guides
National Coffee Guides
'Garcon Coffee' Give Coffee Ordering Tips for Different European Countries
Pop-Up Dessert Trucks
Pop-Up Dessert Trucks
The Nutella Food Truck Will Travel Around Australia this Winter
Versatile Comfortable Camping Quilts
Versatile Comfortable Camping Quilts
The Adventure Top Quilt is Branded as the Sleeping Un-Bag
Mock Inflight Pop-Ups
Mock Inflight Pop-Ups
Air New Zealand's Pop-Up Shares a Taste of its Inflight Experience on Land
Beachy Hard Lemonades
Beachy Hard Lemonades
These Polish Lemonades Offer Fresh Flavors and Imagery
AI Wedding Planners
AI Wedding Planners
Wedding Nook Uses Algorithms to Automatically Vet and Suggest Wedding Vendors
Upscale Botanical Tonic Waters
Upscale Botanical Tonic Waters
The Azure Tonic Water Natural Drink Mixers are Deliciously Infused
Charitable Airplane Meal Donations
Charitable Airplane Meal Donations
OzHarvest Brisbane Collects Untouched Food For Those in Need
In-Flight Caviar Snacks
In-Flight Caviar Snacks
Japan's ANA Air Offers a Luxe Food Menu for Passengers
Gourmet Airplane Food Hampers
Gourmet Airplane Food Hampers
Fortnum & Mason's In-Flight Hampers Boast Caviar and Foie Gras
In-Flight Schnitzel Servings
In-Flight Schnitzel Servings
The Austrian Airlines Menu Boasts Authentic and Traditional Favorites
Carbonated Relaxation Drinks
Carbonated Relaxation Drinks
The Tranquini Beverage Products are Aimed at Relieving Daily Stresses
Gourmet Airplane Menus
Gourmet Airplane Menus
The New Qatar Airways Menu is Revamped for Business Class Flyers
Airline Meal Subscriptions
Airline Meal Subscriptions
In Germany, Air Food One Has Airplane Food Delivered To Your Front Door