Brands accept wellness-minded rituals as a form of currency
Trend - As part of unique promotional campaigns, some brands are exchanging healthy habits and experiences for their services--seen in everything from step-exchanging pop-ups to travel memory point systems.
Insight - The longstanding loyalty program remains popular among consumers, but leaves something to be desired for those who seek out experiences in their branded interactions. For consumers who have specific hobbies and passions, having brands tap into those key interests makes them more likely to become loyal customers.
Insight - The longstanding loyalty program remains popular among consumers, but leaves something to be desired for those who seek out experiences in their branded interactions. For consumers who have specific hobbies and passions, having brands tap into those key interests makes them more likely to become loyal customers.
Workshop Question - What's an alternative form of currency your brand could incorporate into its next promotional campaign.
Trend Themes
1. Experiential Loyalty Programs - Brands are offering experiential rewards as a way to foster deep-seated brand loyalty.
2. Health and Wellness Currency - Brands are using health and wellness rituals as a form of currency to incentivize lifestyle changes.
3. Digital Detoxification - Hotels are beginning to offer unique packages that encourage guests to disconnect from their devices in exchange for perks.
Industry Implications
1. Fitness and Health - Brands can leverage experiential loyalty programs and health and wellness currency as a way to encourage a healthy lifestyle.
2. Travel and Hospitality - The digital detox trend provides an opportunity for hotels to craft unique packages that cater to travelers looking for a way to escape from their devices.
3. Retail - Sneaker brands can adopt experiential loyalty programs and unique reward systems that use miles and steps as currency to foster brand loyalty among fitness enthusiasts.
4 Featured, 35 Examples:
104,094 Total Clicks
Date Range:
Aug 18 — Feb 19
Trending:
Average
Consumer Insight Topics:
