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Streamlined Management

Money management apps become increasingly specific in their goals

Trend - Finance management apps are increasingly designed with highly specialized saving or money management goals. These apps offer more goal-oriented money management options, like saving for a wedding.

Insight - Millennials and Gen Z who prioritize money management have been influenced by the financial crises that they've lived through. These generations have to face higher costs of living with stagnant wages, particularly when compared to the economies that preceding generations inherited. Thus, the way they manage their money is by focusing on small, attainable goals that they can work toward.
Workshop Question - Conceptualize an app for your business that has one specialty focus.
Trend Themes
1. Specialized Finance Management Apps - Finance management apps are being designed with specific and attainable saving or money management goals to cater to Millennials and Gen Z consumers.
2. Goal-centric Banking Services - The introduction of finance management services that prioritize progress and completion of client's financial goals.
3. Money Management Campaigns - New marketing campaigns that aim to show that investing and saving can be easily achieved and enjoyable.
Industry Implications
1. Fintech Industry - Providing more accessible and specific finance management applications to accommodate the younger generations' money management needs.
2. Marketing Industry - Developing new marketing campaigns that appeal to Millennials and Gen Z consumers by showing how investing and savings can be easily achieved.
3. Wedding Planning Industry - The development of convenient money management platforms designed specifically to help couples and vendors save and budget for weddings.
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 42 Examples:
66,570 Total Clicks
Date Range:
Jan 18 — Feb 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Wedding Money Management Platforms
Wedding Money Management Platforms
Wedding Wallet Lets Couples and Vendors Plan Events Seamlessly
Wedding Wallet is an Irish wedding money management startup that aims to make the process of planning one’s nuptials more seamless than ever before. Launched by entrepreneur Justin Kearns, the... MORE
Youthful Finance Apps
Youthful Finance Apps
The Pluto App Offers Saving Plans Geared Toward Millennial Values
For many Millennials, fiscal responsibility is a highfalutin concept better left to the economists than themselves, but the Pluto app gives Millennials a simple way to prepare for their financial... MORE
play_circle_filledGoal-Centric Banking Services
Goal-Centric Banking Services
Tangerine Introduces its Goals Service to Help Customers Save Money
Tangerine helps their customers reach their financial goals faster with its brand new Goals service—it is designed to aid users in saving for vacations or down payments. Each goal is... MORE
Hispanic Retirement Platforms
Hispanic Retirement Platforms
Finhabits Makes Investing Easy With a Comprehensive Interface
Finhabits is a comprehensive investment platform that makes the process of saving for one’s future easier than ever before. Targeting a core demographic of Hispanic consumers, Finhabits boasts... MORE
play_circle_filledHip Investing Campaigns
Hip Investing Campaigns
Stash's Campaign Encourages Millennials to "Invest in a Fabulous Future"
For its newest investing campaign, Stash tapped 90-year-old Instagram influencer Baddie Winkle to share how consumers can not only “invest in a fabulous future” but live their best life... MORE

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