Mainstream cosmetic brands tap into the power of aromatherapy
Trend - With smaller artisanal brands known for their focus on aromatherapy becoming more popular, corporations with more mainstream audiences are taking notes. These brands are now offering cosmetic items with mood-boosting benefits.
Insight - As consumers turn to beauty and self-care rituals that prioritize function as much as they do overall experience, they're more likely to seek out smaller brands that have the capacity to innovate in the wellness space. With large traditional organizations typically lagging when it comes to experimentation and experience over function and branding alone, consumers seek out brands that prioritize their more modern preferences.
Insight - As consumers turn to beauty and self-care rituals that prioritize function as much as they do overall experience, they're more likely to seek out smaller brands that have the capacity to innovate in the wellness space. With large traditional organizations typically lagging when it comes to experimentation and experience over function and branding alone, consumers seek out brands that prioritize their more modern preferences.
Workshop Question - How is your brand appealing to more unique tastes and preferences?
Trend Themes
1. Aromatherapy in Cosmetics - With smaller artisanal brands known for their focus on aromatherapy becoming more popular, corporations with more mainstream audiences are taking notes.
2. Crystal-infused Skincare - A variety of brands are creating products that offer a practical way for consumers to indulge in luxurious self-care rituals.
3. Mood-boosting Facial Mists - As consumers turn to beauty and self-care rituals that prioritize function as much as they do overall experience, they're more likely to seek out smaller brands that have the capacity to innovate in the wellness space.
Industry Implications
1. Beauty and Personal Care - Innovation in the beauty and personal care industry can create opportunities to offer mood boosting cosmetic and personal care products.
2. Wellness - The trend towards mood-boosting cosmetics points to an increased demand for wellness products that prioritize emotional needs.
3. Luxury - By incorporating unique and indulgent ingredients like crystals and aromatherapy, brands can create new products that tap into the growing market demand for luxury self-care.
